WSHH

WSHH is an adult contemporary radio station based in Pittsburgh, Pennsylvania. The station, which is owned by Renda Broadcasting, operates at 99.7 MHz with an ERP of 15.5 kW (The lower power is due to the antenna being mounted on an extremely high tower in the area). Its transmitter is co-located with NBC television affiliate WPXI in Pittsburgh.

History

WSHH signed on in 1948 as WJAS-FM, and was a very successful easy listening station during the 1970s and 1980s. During that time, it adopted the current WSHH call letters and Wish brand, even though it didn't adopt the current adult contemporary format until 1989.

The "Wish 100" brand was assumed in the mid-1970s, at a time when easy listening FM stations, once created out of necessity to meet FCC non-duplication requirements, were starting to become profitable. Mostly automated sister stations of AM outlets, usually Top 40 or adult contemporary, easy listening FM stations were cheap to operate, catering to "at-work" listeners with little DJ talk between records.