- DID YOU KNOW: Magazines are THE MOST EFFICIENT MEDIA for reaching w18-39 who are Early Adopters of Fashion? Based on all media typology as defined by Roy Morgan Single Source
- Wheels’ is described by Editor Glenn Butler as “Written by Australia’s most dedicated, knowledgeable and respected team of car critics. A Wheels opinion is the only one car buyers should trust.” The numbers speak for themselves! Whichever car make Wheels features on its cover the readers want to buy it! Asked “which make of car are you most likely to get?” the correlation between intention and editorial influence is undeniable. MAGAZINES DRIVE DESIRE
- Women who have consumed ‘magazine, blog or newspaper’ content on their tablet in the last 30 days are TWICE AS LIKELY as the general population: To be MOST INFLUENCED by what they see/hear in magazines, the Internet, TV or radio (content and ads) when it comes to what clothing they wear and to be ‘really PASSIONATE about shopping’ Source: GfK ConsumerLife 2014-15, age 15+ yrs, n=2,004
- Luxury Consumers are more likely to get their information from magazines than other media (or in store) Source: LSN Luxury Futures Report 2015
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