In the United States, the Recording Industry Association of America awards certification based on the number of albums and singles sold through retail and other ancillary markets. Other countries have similar awards (see music recording sales certification). Certification is not automatic; for an award to be made, the record label must request certification and pay a fee to have the sales of the recording audited. The audit is conducted against net shipments after returns (most often an artist's royalty statement is used), which includes albums sold directly to retailers and one-stops, direct-to-consumer sales (music clubs and mail order) and other outlets..

Presently, an American RIAA-certified Gold record is a single or album that has sold 500,000 units (records, tapes or compact discs). Originally, the requirement for a Gold single was one million units sold and a Gold album represented $1 million in sales (at wholesale value). In 1975, the additional requirement of 500,000 units sold was added for Gold albums. Reflecting growth in record sales, the Platinum award was instituted in 1976 for albums selling one million units and singles selling two million units. The Multi-Platinum award was instituted in 1984, signifying multiple Platinum levels of albums and singles. In 1989, the sales thresholds for singles were reduced to 500,000 for Gold and 1,000,000 for Platinum, reflecting a decrease in sales of singles. In 1992, RIAA began counting each disc in a multi-disc set as one unit toward certification. Reflecting additional growth in music sales, the Diamond award was instituted in 1999 for albums or singles selling ten million units. Because of these changes in criteria, the sales level associated with a particular award depends on when the award was made.

Jermaine Lamar Cole (born January 28, 1985), better known by his stage name J. Cole, is an American rapper and record producer. In 2009, he was the first rap artist signed to Jay-Z's label Roc Nation. His long-awaited debut album titled Cole World: The Sideline Story was released on September 27, 2011. The album debuted at number one on the US Billboard 200, Top R&B Albums and Top Rap Albums chart, selling more than 217,000 in its first week sales. He received a nomination for Best New Artist at the 54th Grammy Awards

Cole was born on January 28, 1985. Cole's father served in the United States Army. At the age of 8 months old, he relocated to Fayetteville, North Carolina where he was raised by his mother, aunt and his cousin. Cole attended Terry Sanford High School in Fayetteville and graduated in 2003. He decided that he had a better chance of getting signed in New York City, so he chose to attend St. John's University on an academic scholarship where he majored in communication and minored in business, graduating magna cum laude.

Lorenzo Jerald Patterson (born June 14, 1969), better known by his stage name MC Ren, is a rapper who formed part of the group N.W.A. His moniker is derived from his first name (Lorenzo).

Patterson was born and raised in Compton, California. He and fellow N.W.A. members Arabian Prince, DJ Yella, Dr. Dre, and Eazy-E all originated in Compton. The only member of N.W.A that wasn't from Compton was Ice Cube who is from South Central Los Angeles. Before N.W.A Mc ren decided to join the army with his friend. But he changed his mind, when he saw a pragmatic U.S. Marine movie, and then he hooked up with Eazy-E and started his career.

He joined the gangsta rap group N.W.A after dropping out of Brown University, where he was studying classical literature. He contributed vocals on their album Straight Outta Compton (1988) as well as co-writing several tracks after Ice Cube left the group in 1989. N.W.A became the first gangsta rap group to gain mainstream success. However, as their album Niggaz4Life reached the #1 spot on the Billboard 200 in 1991, financial conflict between Dr. Dre and Ruthless Records led to the group disbanding. He also personally cited the inevitable tension of a close knit group. Group member Eazy-E was accused of skimming money along with the group's manager, Jerry Heller. Dr. Dre left to form Death Row Records.