Crew Clothing

Crew Clothing is a UK-based clothing retailer that specialises in luxury British casualwear for men and women. The company sells clothing through its 76 stores (6 outlets) across the UK, website and via mail order, with over 3.2 million catalogues mailed every year.

History

Crew Clothing was started in 1993 by Alistair Parker-Swift. In the early 1990s he spent the winter months training as a member of the England freestyle ski team in France and the summer months running a windsurfing school on Salcombe high street in Devon. During the summer of 1993 he created some navy and white rugby shirts with the original Crew Clothing 93 patch, sourcing the materials from a local supplier. The rugby shirts were sold in the shop of the windsurfing school and sold out within ten days. Subsequently Alistair decided to turn his attention to sourcing more clothing to sell in Cowes Week on the Isle of Wight, the longest-running regular regatta in the world. He opened a shop in Cowes called Cowes & Salcombe from which customers could browse and buy high quality casualwear. The Crew Clothing brand was born.