- published: 22 Nov 2014
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An early adopter or lighthouse customer is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter. The term originates from Everett M. Rogers' Diffusion of Innovations (1962).
Typically this will be a customer who, in addition to using the vendor's product or technology, will also provide considerable and candid feedback to help the vendor refine its future product releases, as well as the associated means of distribution, service, and support.
The relationship is synergistic, with the customer having early (and sometimes unique, or at least uniquely early) access to an advantageous new product or technology, but he also serves as a kind of guinea pig.
In exchange for being an early adopter, and thus being exposed to the problems, risks, and annoyances common to early-stage product testing and deployment, the lighthouse customer is sometimes given especially attentive vendor assistance and support, even to the point of having personnel at the customer's work site to assist with implementation. The customer is sometimes given preferential pricing, terms, and conditions, although new technology is very often expensive, so the early adopter still often pays quite a lot.
Mario Mims (born May 19, 1981), better known by his stage name Yo Gotti, is a southern rapper from the northern side of Memphis, Tennessee who was previously known as Lil Yo.
Yo Gotti released a string of independent albums. From Da Dope Game 2 Da Rap Game (2000),Self-Explanatory (2001), Life (2003) and Back 2 da Basics (2006) Yo Gotti became very well known in Memphis after the release of his album Life. The song "Dirty South Soldiers" featuring Lil Jon propelled Gotti into the higher ranks of Memphis rappers. The album Back 2 da Basics had even more success. The singles "I Got 'Em", "Full Time", "Shawty", & "Gangsta Party" featuring 8Ball & MJG solidified his status as one of the top rappers from the city.
Yo Gotti's first studio album is called Live From The Kitchen. The album's original first single was titled ""5 Star"" and it was released on May 20, 2009. The single peaked at 79 on the Hot 100, 19 on U.S R&B and 11 on U.S Rap. "Women Lie, Men Lie" was the second official single released December 11, 2009. The song peaked at 81 on 100, 22 on the U.S R&B and 12 on the U.S Rap. "Look In the Mirror" was the third single released 7 months after his second single on July 27, 2010. The song peaked at 97 on the U.S R&B chart "For the Hood" featured rapper Gucci Mane it was released on October 1, 2010 and charted at 86 on the U.S R&B chart. "We Can Get It On" was released May 10, 2011, and the single featured R&B singer Ciara. It peaked at 40 on the U.S R&B Chart. "Single" was released on August 5, 2011. This song is said to be the first "official" single off the album, all the others would be cut from the album. The second single will be a song with rapper Drake, entitled by "All About Mine", produced by Giarad Fleetwood.
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