- published: 05 May 2015
- views: 109064
Chuck Taylor All Stars, or Converse All Stars, also referred to as "Converses", "Chuck Taylors", "All Stars", "Chucks" or "Cons", are canvas and rubber shoes produced by Converse. They were first produced in 1917 as the "All Star," Converse's attempt to capture the basketball shoe market.Chuck Taylor, a basketball player and shoe salesman for Converse, improved the shoe's design and became the product's spokesperson in the 1920s.
Converse Rubber Shoe Company was started by Marquis Mills Converse in 1908 in Malden, Massachusetts. In 1917, the company designed a shoe called the All Star. The shoe was composed of a rubber sole and canvas upper and was designed to be an elite shoe for the professional basketball league. In 1921, a basketball player by the name of Charles “Chuck” Taylor joined a basketball team sponsored by the Converse Company called The Converse All Stars. Taylor held basketball clinics in high schools all over the county and while teaching the fundamentals of the game, he sold the All Star shoes. As a salesman and athlete for the company, Taylor also made improvements to the shoe he loved. His ideas for the shoe were designed to provide enhanced flexibility and support and also incorporated a patch to protect the ankle.
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