- published: 23 Jul 2013
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The Cinema of Andhra Pradesh (also known as Telugu cinema or Tollywood) is a South Indian film industry based in Hyderabad, Andhra Pradesh. The Telugu language film industry, being the second largest in India, in terms of market capitalization and infrastructure, holds a memorandum of understanding with Motion Picture Association of America to combat video piracy. As per the CBFC report of 2010, the industry stood third in India, in terms of films produced yearly. The industry holds the Guinness World Record for the largest film production facility in the world.
Moola Narayana Swamy and B. N. Reddy founded Vijaya Vauhini Studios in 1948 based in Chennai.Indian film doyen, L. V. Prasad who started his film career with Bhakta Prahlada has founded Prasad Studios in 1956 based in Chennai. However, through the efforts of D. V. S. Raju, the Telugu film industry has completely shifted its base from Chennai to Hyderabad in the early 1990s, during N. T. Rama Rao's political realm.
Veteran actor Akkineni Nageswara Rao was the first person to come to Hyderabad and build a studio, which he named Annapurna Studios. The Telugu film industry is one of the three largest film producers in India. About 245 Telugu films were produced in 2006, the highest in India for that year. Film producing studios in Andhra Pradesh, developed by D. Ramanaidu and Ramoji Rao are involved in prolific film production and employment.
Shriya Saran (Hindi: श्रिया सरन, Śriyā Saran ?; born 11 September 1982), also known by the mononym Shriya, is an Indian film actress and model. She has worked in several of the regional industries of Indian cinema, having acted in Telugu, Tamil and Hindi language films, as well as a few films in English, Malayalam and Kannada. Saran made her film debut in 2001 with the Telugu film Ishtam, and had her first commercial success with Santhosham (2002). She subsequently appeared in several more Telugu films, while making in-roads in the Hindi and Tamil film industries.
In 2007, Saran starred in Sivaji: The Boss, the highest grossing Tamil film at that time. She also gained critical acclaim for her role in the 2007 Bollywood film Awarapan. In 2008, Saran played the lead role in her first English film, the American-Indian co-production The Other End of the Line. Her following projects included popular films such as Kanthaswamy (2009) in Tamil, and Pokkiri Raja (2010) in Malayalam, her roles in which have established her as one of the leading actresses in the South Indian film industries.
Mahesh Babu (born Mahesh Babu Ghattamaneni on 9 August 1975) is an Indian film actor best known for his work in Telugu cinema. Born to actor Krishna, Mahesh Babu faced the camera at the age of four as a child artist in 1979's Needa. His first leading role was in the film Rajakumarudu, which was released in August 1999.
After playing the role of a young Kabaddi player in the 2003 blockbuster film Okkadu, Mahesh continued in this vein, gaining mass appeal and appearing in many successful films such as Murari (2001), Athadu (2005), Pokiri (2006), Dookudu (2011) and Business Man (2012). These accomplishments, have established him as one of the most sought after actors in Telugu Cinema. He was listed at 5th position among Times 50 Most Desirable Men for the year 2011 and at 12th place the year before.
Mahesh Babu has worked in nine films as a child artist and in seventeen films as a lead actor till date. He has won six Andhra Pradesh state Nandi Awards, two Filmfare Best Telugu Actor Awards and two CineMAA Awards. In addition to the films, he also endorses several brands such as Thums Up, Navratna Oil, Univercell, Amrutanjan,Provogue,Idea, Vivel, Jos Alukkas and Santoor Soap in Andhra Pradesh.