2014 CIO, CMO, CDO Perspectives on Digital Transformation

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• published: 06 Jun 2014
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CIO, CMO, CDO Perspectives on Digital Transformation Michael Krigsman, Asuret moderator F. Thaddeus Arroyo, AT&T; Services, Inc. George Westerman, MIT Center for Digital Business Robert Tas, Pegasystems Tanya Cordrey, Guardian News and Media Who is leading Digital Transformations, the CIO, CMO or Chief Digital Officer (CDO)? All aspects of businesses are being digitized and Gartner predicts that 90% of total technology spending will be outside of IT by the end of the decade. New roles are emerging to meet this rapidly changing landscape where social, mobile, local and immediate access to information are transforming the way people work and live. Enterprises are focusing on the customer as a major driver of innovation and new business models. Business and digital strategies must be aligned. Who is better positioned to meet these challenges? How can the CIO, CMO and CDO forge a strong working relationship to build their organizations' future digital enterprise and business success? This panel, consisting of CIOs, CMOs and CDOs will provide their perspectives on digital transformation, address their roles' inherent conflicts and explore strategies for forging stronger relationships to meet these new challenges. @gwesterman @mitcdb @mkrigsman @TasRobert @pega @tcordrey @guardian @ATT