- published: 09 Sep 2013
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John Sculley (born April 6, 1939) is an American businessman. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became CEO of Apple on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$2.2M.
Sales at Apple increased from $800 million to $8 billion under his management. However, his stint at Apple remains controversial due to his departure from founder Steve Jobs's sales structure, particularly regarding Sculley's decision to compete with IBM in selling computers to the same types of customers. He was ultimately forced out of Apple in 1993 as the company's margins eroded, sales diminished and stock declined.
Sculley is currently a partner in Sculley Brothers, a private investment firm formed in 1995. He is known for his marketing skills, particularly in his introduction of 'the Pepsi Challenge' at PepsiCo, which allowed the company to gain market share from primary rival Coca Cola. He used similar marketing strategies throughout the 1980s and 1990s at Apple to mass market Macintosh personal computers.
Steven Paul "Steve" Jobs (/ˈdʒɒbz/; February 24, 1955 – October 5, 2011) was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Through Apple, he was widely recognized as a charismatic pioneer of the personal computer revolution and for his influential career in the computer and consumer electronics fields. Jobs also co-founded and served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, when Disney acquired Pixar.
In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa and, one year later, the Macintosh. During this period he also led efforts that would begin the desktop publishing revolution, notably through the introduction of the LaserWriter and the associated PageMaker software.
Actors: Erin Gibson (actress), James Urbaniak (actor), Bryan Safi (actor), Alex Richanbach (actor), Danny Jelinek (actor), Justin Long (actor), Brian Huskey (actor), Nick Corirossi (actor), Sean Boyle (actor), Charles Ingram (actor), Andrew Grissom (actor), Josh Fadem (actor), Art Evans (actor), Allison Hord (producer), Mike Farah (producer),
Genres: Biography, Comedy,Actors: Robert Pine (actor), Alan D. Purwin (actor), Dermot Mulroney (actor), Clint Jung (actor), Masi Oka (actor), Ashton Kutcher (actor), Matthew Modine (actor), Brett Gelman (actor), Kevin Dunn (actor), John Getz (actor), Lanre Idewu (actor), William Mapother (actor), Lukas Haas (actor), Jim Turner (actor), J.K. Simmons (actor),
Genres: Biography, Drama,Actors: Stephen Bridgewater (miscellaneous crew), Jack E. Herman (miscellaneous crew), Maxine Bergen (miscellaneous crew), Nick Lombardo (producer), Lynne Marie Stewart (actress), Richard Halsey (editor), Gailard Sartain (actor), Jeffrey Nordling (actor), Michael Chieffo (actor), John DiMaggio (actor), Brian Gattas (actor), Noah Wyle (actor), Anthony Michael Hall (actor), Diane Robin (actress), Bodhi Elfman (actor),
Plot: This is a semi-humorous biographical film about the men who made the world of technology what it is today, their struggles during college, the founding of their companies, and the ingenious actions they took to build up the global corporate empires of Apple Computer Corporation and Microsoft Inc.
Keywords: 1970s, 1980s, acid-trip, amnesia, anterograde-amnesia, apple-computer, apple-inc, apple-macintosh-computer, arrogance, bad-trip