J.D. Roth

You don't see what I see | JD Roth | TEDxManhattanBeach

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• published: 06 Dec 2014
• views: 6852

This talk was given at a local TEDx event, produced independently of the TED Conferences. Reality TV Producer and CEO of EYEWORKS, JD Roth, shares his inspiration for the weight loss TV shows he has produced, including "The Biggest Loser" and "Extreme Weight Loss". JD shares the hope and possibility he sees in people who are overweight, and offers that in his experience, the most effective weight loss tools are not diet pills and surgery, but love, self-worth, and hugs. JD Roth, award-winning producer and CEO of Eyeworks USA, has built a television empire, creating some of the industry’s most popular and compelling entertainment content. A “reality TV” pioneer, JD is best known for inventing the category of “transformation television,” producing programming that honors and celebrates the ability of people to make real change and improve their lives. Nowhere has this been more crystallized than in the arena of “weight loss” on television, a genre JD first introduced to TV audiences a decade ago with the creation of “The Biggest Loser” on NBC – now a worldwide, half-billion dollar brand. In practical terms, “The Biggest Loser empowered contestants to face the truth, and then gave them the tools to dig deep and make long-lasting change. The show also inspired millions of viewers and fans around the world. JD’s passion for transformation became the foundation of his company’s brand, reflected not just in other successful weight-loss shows including ABC’s long-running “Extreme Weight Loss,” but also in series like, “Beauty and the Geek,” which even made geeks cool ,“Bar Rescue” on Spike TV and “My Cat from Hell” on Animal Planet – all programming that, season after season, empowers people to want more from their lives, ultimately improving their health, businesses and relationships. The Game Changer JD admires is Elon Musk: He believes the impossible is possible. JD’s favorite TED talk: “How Schools Kill Creativity” by Sir Ken Robinson About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)