Tim Greene, Director of InfoTrends' Wide Format Printing Consulting Service, shares his thoughts on how the HP Scitex FB10000 Industrial Press (http://budurl.com/HPScitexFB10000) will change the wide-format and package printing markets. InfoTrends is a leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. The HP Scitex FB10000, powered by HP Scitex High Dynamic Range Printing Technology, delivers new levels of print quality and productivity to the wide-format printing market. The HP Scitex FB10000's wide application and media range, combined with its print quality, speed and features reducing production complexity make it possible to take on more jobs and at run lengths previously unreachable with wide-format digital printing presses, including corrugated packaging and displays. Tim Greene shares his vision of what this means for the industry, including advancing the analog-to-digital crossover point between the digital HP Scitex FB10000 Industrial Press and offset, flexo or other conventional technologies. The point of purchase (POP) graphics and corrugated display market has been dominated by analog production methods. As demand for shorter runs and faster turnaround times has increased, print service providers have found it more difficult to profitably produce these applications with analog printing presses. Other applications required a combination of higher print quality and productivity than digital could historically deliver. The HP Scitex FB10000 Industrial Press addresses these challenges, delivering the quality and speed required by traditional offset applications while addressing growing demand for short runs, quick turnarounds and variable content. A new generation of wide-format digital press, Tim Greene is the Director of InfoTrends' Wide Format Printing Consulting Service. As Director, Greene develops InfoTrends' annual global market forecasts for hardware and supplies used in the wide format printing markets. He is responsible for conducting multiple primary research studies annually in the wide format market both on a custom basis and as part of InfoTrends' syndicated research. Some of the more notable studies include the InfoTrends/FESPA World Wide Survey projects, the Transforming Textile Printing study, the Wide Format Metrics Benchmarking Project, and the "Who Buys Wide Format" print buyer studies. Mr. Greene is often published in industry-leading wide format publications and he has presented market trends and analysis at client and major industry events around the world such as FESPA, PMA, SGIA, and DSCOOP.

• published: 25 Nov 2013
• views: 70