- published: 15 Mar 2016
- views: 4181
Out Now Consulting is a marketing agency that provides specialised gay marketing services to large companies by researching gay lifestyles and using the information to develop strategies to target gay and lesbian consumers.
Although Out Now is a Dutch company, its origins lie in the formation of an Australian company, Significant Others, which after its establishment in 1992 became known in Australian media over subsequent years for its work as a specialist gay marketing agency.
Significant Others presented the Keynote address at the world's first gay marketing conference in 1994.
Following the establishment of an office in Amsterdam, Out Now became the first business of its kind with agencies in more than one country.
Activities are now undertaken in the US, UK, Germany, Belgium, France, Ireland and The Netherlands markets.
Out Now's role in the development of gay marketing in various countries has been discussed in the Dutch language edition of 'Principes van Marketing' (Principles of Marketing) - a marketing textbook - by Dr. Philip Kotler.
Sander van Doorn (Dutch pronunciation: [ˈsɑn.dər vɑn ˈdoːrn]) (born Sander Ketelaars [Dutch pronunciation: [ˈsɑn.dər ˈkeː.tə.ˌlaːrs]] on 28 February 1979 in Eindhoven, Noord-Brabant, Netherlands) is a Dutch Trance music DJ and producer. He is listed at DJMag's top 100 djs list, debuting at #32 in 2006, then moving up to #13 in 2008, being #10 in 2009, down to #12 in 2010, and currently listed as #16 DJ in the world. Another dance music poll, TranceAddict TOP 250 shows Sander at #4 in their 2011 rankings.
Sander hosts Identity podcast, which is broadcast as a weekly radio show on Area channel of Sirius XM satellite radio. The show is broadcast every Friday at 8 pm ET and replays every Saturday at 5 pm ET and Wednesdays at 6 pm ET.
The first big achievement in his career was securing residencies at Judgement Sunday in Ibiza and at the Gallery in London. Sander has DJ'ed at many major clubs, parties and venues around the world. In June 2007 he presented one of Eddie Halliwell's shows on BBC Radio One. He also did an essential mix for BBC Radio One in June 2006, the same month he won 'Best New Producer' at the Trance Awards. His productions, both original work and remixes, in 2007-2008 have generally been well received in the electronic music industry. Notable artists he has done remixes for include Robbie Rivera, Matt Darey, Randy Katana, Mode Hookers (Steve Angello & Sebastian Ingrosso), Blank & Jones, TDR, Armin van Buuren.