MSNBC (stylized as msnbc) is a cable news channel based in the United States available in the US, South Africa, the Middle East and Canada. Its name is derived from the most common abbreviations for Microsoft and the National Broadcasting Company.

msnbc.com, a separate company, is the central news website for the NBC News family, featuring interactivity and multimedia plus original stories and video which augment the content from NBC News and partners.

MSNBC and msnbc.com were founded in 1996 as a partnership of Microsoft and General Electric's NBC unit, which is now NBCUniversal. Although Microsoft and NBC shared operations of MSNBC cable at its founding, it was announced on December 23, 2005, that NBCUniversal would purchase a majority stake in the television channel, which left Microsoft with 18%, later reduced to zero. The two companies remain partners in msnbc.com. MSNBC shares the NBC logo of a rainbow peacock with its sister channels NBC, CNBC, NBC Sports Network, and ShopNBC. MSNBC is available in over 78 million households in the United States.

Donald John Trump, Sr. (born June 14, 1946) is an American business magnate, television personality and author. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's extravagant lifestyle, outspoken manner and role on the NBC reality show The Apprentice have made him a well-known celebrity who was No. 17 on the 2011 Forbes Celebrity 100 list. He is well-known as a real-estate developer who amassed vast hotel, casino, and other real-estate properties, in the New York City area and around the world.

Trump is the son of Fred Trump, a wealthy New York City real-estate developer. He worked for his father's firm, Elizabeth Trump & Son, while attending the Wharton School of the University of Pennsylvania, and in 1968 officially joined the company. He was given control of the company in 1971 and renamed it The Trump Organization.

In 2010, Trump expressed an interest in becoming a candidate for President of the United States in the 2012 election. In May 2011, he announced he would not be a candidate, but a few weeks later he said he had not completely ruled out the possibility. In December 2011, Trump was suggested as a possible Vice Presidential selection by Michele Bachmann. Bachmann has since suspended her presidential campaign.

Rachel Anne Maddow (pronounced /ˈmædoʊ/; born April 1, 1973) is an American television host, political commentator, and author. Maddow hosts a nightly television show, The Rachel Maddow Show, on MSNBC. Her syndicated talk radio program of the same name aired on Air America Radio. Maddow is the first openly gay anchor of a prime-time news program in the United States.

Asked about her political views by the Valley Advocate, Maddow replied, "I'm undoubtedly a liberal, which means that I'm in almost total agreement with the Eisenhower-era Republican party platform."

Maddow was born in Castro Valley, California. Her father, Robert B. "Bob" Maddow, is a former United States Air Force captain who resigned his commission the year before her birth and found civilian work as a lawyer for the East Bay Municipal Utility District. Her mother, Elaine Maddow (née Gosse), is a school program administrator from Newfoundland, Canada. She has one older brother, David. Her father is of Russian and Dutch descent and her mother is of English and Irish ancestry. Maddow's mother was raised a strict Roman Catholic, and Maddow herself grew up in a community that her mother has described as "very conservative." Maddow was a competitive athlete and played three sports in high school. Referencing John Hughes films, she describes herself in high school as "a cross between the jock and the antisocial girl."