- published: 16 Dec 2009
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Owl City is an American electronica musical project by singer-songwriter and multi-instrumentalist Adam Young formed in 2007 in Owatonna, Minnesota. Young created the project while experimenting with music in his parents' basement. Owl City developed a following on the social networking site Myspace, like many musicians who achieved success in the late 2000s, before signing with Universal Republic in 2008.
After two independent releases, Owl City gained mainstream popularity with the 2009 major label debut album Ocean Eyes, which spawned the quadruple-platinum hit single "Fireflies". The album was certified Platinum in the United States in April 2010.
In 2011, Owl City released its third studio album, All Things Bright and Beautiful.
Suffering from insomnia while working loading Coca-Cola trucks in his hometown Owatonna, Minnesota, Young turned to composing music. He began uploading songs recorded in his parents' basement to Myspace. He started to receive favorable attention for his music and then helped cultivate this nascent fanbase by being an open and accessible web presence, responding to any messages he received and constantly posting blogs. His manager Steve Burksy later highlighted the significance of Young's engaging online manner in building his following saying: "People feel like they know him, like they've got a direct connection to him because of how he approaches his connection with them online." Through a deal with the digital aggregator CD Baby, he then started making the songs available for sale through iTunes. In 2007, Owl City released an EP titled Of June, followed by the 2008 release of the album Maybe I'm Dreaming. Of June reached No. 15 on the Billboard Electronic Albums chart, and Maybe I'm Dreaming peaked on the same chart at No. 13.