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The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

By: Rand Fishkin March 11th, 2016

Using Related Topics and Semantically Connected Keywords in Your SEO - Whiteboard Friday;

On-page SEO | Keyword Research | Whiteboard Friday

Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research.

By: Dudley Carr March 10th, 2016

Moz Local Now Syncs with Google My Business (Plus, a Sweet Free Tool;!)

Local SEO | Moz Tools | Moz News

It's now as easy as pie to import locations straight from Google My Business into your Moz Local dashboard. And on top of that, we've got a new free tool to make painful GMB permissions management a thing of the past: introducing My Business Console!

By: Alexandra Tachalova March 10th, 2016

SEO, PPC, Content Marketing, or SMM: Which Services Sell Best;?

Business Practices | Marketing Industry

Are you selling the digital marketing services people actually want to buy? Alex Tachalova shares her insights from researching the searchability and salability of the top four digital marketing niches: SEO, PPC, SMM, and content marketing.

By: jon.white March 9th, 2016

How to Feed a Hummingbird: Improve Your On-Page SEO with Related Topics in Moz Pro;

On-page SEO | Moz Tools | Moz News

SEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Moz Pro now has a tool to make understanding and targeting topics on the SERPs a whole lot easier.

By: John Doherty March 9th, 2016

Where & How do Top Startups Get Their Links;?

Link Building | Competitive Research

Do the top startups build links? If they're getting traction, SEO is super important to their livelihood and future fundraising and revenue. So how are the top startups getting links, and how do their link counts change over time?

By: Samuel Scott - @samueljscott March 8th, 2016

The Advanced Guide to Online Publicity Campaigns;

Link Building | Branding | Public Relations

Without a doubt, the most entertaining guide to publicity campaigns you'll ever read. You'll laugh, you'll cry, you'll realize this is what you've been doing (or should've been doing) all along. In today's comprehensive post, Samuel Scott outlines the tactics every marketer can and should be following to success — online, offline, or both.

By: Miriam Ellis March 7th, 2016

Match Your Local SEO to Your Business Type with the Local SEO Checklist;

Local SEO

Is your local business visible to potential customers online? If the answer is anything other than an enthusiastic and confident YES, then this local SEO checklist is for you. Miriam Ellis is here to help you identify which key points of your local SEO plan you've taken care of, and which still need some love.

By: Rand Fishkin March 4th, 2016

Discovering Which Sites Your Target Audience Visits - Whiteboard Friday;

Whiteboard Friday

Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target community.

By: Rebecca Maynes March 3rd, 2016

Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop;

Search Engines | Mobile

The mobile searcher sees the world pretty differently from the desktop searcher. New for 2016, Mediative offers insights from their eye-tracking study on mobile SERPs. Learn what you can do to boost your mobile visibility in those all-important top organic listings!

By: Angela Cherry March 2nd, 2016

Tweeting & Politics: Are the Same Candidates Winning at the Polls Winning on Twitter;?

Social Media

This time around, we're serving up some hot insights from the results of the super-exciting Nevada caucus, South Carolina primary, and Super Tuesday. Get ready to draw some conclusions about US presidential candidates' Twitter wins compared with their wins in the race for the 2016 nomination!

By: Isla McKetta March 2nd, 2016

Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using;?

Email Marketing

Ever taken a closer look at your email to see what companies are actually getting your attention? And how? Isla McKetta offers a peek inside her inbox. Learn about the types of email subject lines and analyze what works and what doesn't.

By: Miriam Ellis March 1st, 2016

Overcoming Your Fear of Local Landing Pages;

Local SEO

Are you a local SEO feeling unsure of how to handle your client's city landing pages? In today's post, Miriam Ellis offers up a plan of action to address the uncertainty and confusion that commonly surrounds the topic of creating local landing pages.

By: Tian Wang February 29th, 2016

The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool;

Reporting | Tools

Reporting can be a pain. In today's post, Tian Wang explains about an oft-ignored tool that can help ease some of that pain and make your reporting a breeze: the Google Analytics add-on for Google Sheets.

By: Rand Fishkin February 26th, 2016

Overcoming Objections on Your Landing Pages - Whiteboard Friday;

Whiteboard Friday

How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates.

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