The Ketchup Song (Aserejé)

"The Ketchup Song" is the English title of the song "Aserejé" (pronounced [aseɾeˈxe]) recorded by the Spanish pop group Las Ketchup, which was an international hit in 2002. It was released in July 2002 as the lead single from their debut album, Hijas del Tomate. The song exists in three versions, Spanish, a version in a mixture of English and Spanish, described as "Spanglish," and a version in Portuguese. The chorus is identical in the three versions. This song reached number-one in the United Kingdom, as well as 26 other countries worldwide. As of 2006, the song has sold over 7 million copies worldwide, making it one of the best-selling singles of all time.

Background

Las Ketchup was first introduced to Columbia Records through Shaketown Music, a small record label in Córdoba, Andalusia, who sent out the group's demo to a number of different record companies. The demo featured the songs “Asereje” and “Kusha Las Payas.” When A&R Javier Portugués and Columbia director Raúl López listened to the demo, they stared at each other in delight exclaiming, "Wow, this is fantastic!" At first the intention was to arrange a distribution deal with ShakeTown Music but upon hearing the song they realised its international potential and so negotiated for Las Ketchup to sign with Sony.

Ago

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Las Ketchup

Las Ketchup was a short-lived Spanish family pop girl group, founded by flamenco producer, Manuel "Queco" Ruiz. The group is best known for the 2002 song, "The Ketchup Song" ("Aserejé"), a single that sold over 7 million copies. The group's first album sold over 12 million copies, but the second did not achieve the same success. The group have not released any singles since 2006, but still perform together publicly around Spain and other countries.

Career

2001-2002: Formation

Las Ketchup were originally discovered by the flamenco producer Manuel "Queco" Ruiz, who signed them to his newly formed, independent Córdoba label Shaketown Music, that he ran together with Manuel Illán.

2002-2005: Hijas del Tomate

In the summer of 2002 they had a major flamenco Europop fusion hit with "Aserejé" (released as "The Ketchup Song" in the UK and other countries), which reached the top of the charts in many countries, including: Spain, Portugal, Colombia, the UK, Italy, Albania, France, Finland, Turkey, Syria, Sweden, Norway, Belgium, the Netherlands, Philippines, Switzerland, Germany, Romania, and Australia. However, it failed to hit the Top 40 on the U.S. Billboard Hot 100. The title and part of the lyrics were in Spanish. The hit also had an accompanying dance. The second single was "Kusha Las Payas" and garnered moderate success. The group re-released "The Ketchup Song" later in the same year, with a new video, as a Christmas song.

Just Dance

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Grammy Award for Best New Artist

The Grammy Award for Best New Artist has been awarded since 1959. Years reflect the year in which the Grammy Awards were handed out, for records released in the previous year. The award was not presented in 1967. The official guidelines are as follows: "For a new artist who releases, during the Eligibility Year, the first recording which establishes the public identity of that artist." Note that this is not necessarily the first album released by an artist.

It is sometimes asserted, with varying degrees of sincerity, that winning the award is a curse, as several award winners (particularly from the late 1970s and early 1980s) were never able to duplicate the success they experienced in their debut year. This viewpoint was expressed by former Starland Vocal Band member Taffy Danoff in a 2002 interview for VH1's 100 Greatest One Hit Wonders: "We got two of the five Grammys – one was Best New Artist. So that was basically the kiss of death and I feel sorry for everyone who's gotten it since."