Spencer Striker's TechZombie TV presents an interview with John Battelle. John took time out of his busy day to talk to students in Spencer Striker's Social Media Optimization & the New Web class at the University of Wisconsin at Whitewater. About John: John "is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing, which now ranks as one of the top properties on the Web. His 2005 book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, described the history and impact of search engines and the late emergence of Google from a field of competitors. Battelle also co-founded and co-hosts the annual Web 2.0 Summit." Featuring - John Battelle battellemedia.com Spencer Striker Media Arts & Game Development @ uww.edu/games University of Wisconsin-Whitewater GameZombie TV @ youtube.com/gamezombieutube Spencer Striker is the founder of the Webby Award winning original series, GameZombie TV, a professor of Media Arts & Game Development at the University of Wisconsin at Whitewater, and a PhD candidate in Educational Communications & Technology at the University of Wisconsin at Madison. Credits: Executive Producer: Spencer Striker 2D Graphics: Chris Proost Motion Graphics: Andrew Von Haden Audio: Kristi Neumann (Featuring the ...

• published: 16 May 2012
• views: 89
• author: TechZombieTV