Relevant & Effective: How to Get More Value from Your Ads
There’s a lot that goes into determining who sees which ads on Facebook. That’s because our ad system is built based on the premise that ads shown on Facebook should be relevant to the people that see them and maximize value for advertisers.
There are more than 1 billion people combined on Facebook, Instagram and the publishers within the Audience Network and millions of advertisers wanting to connect with them. A single ad system powers ads across each of these platforms, evaluating billions of pairings of individual people and individual ads each day, looking for the right mix of message relevancy and potential business value. Today we’re sharing more details on the criteria we use to evaluate advertisers’ requests for their ads to be shown on Facebook. We’re sharing these details in the spirit of helping advertisers understand what makes a competitive ad request. We’re also sharing tips for advertisers on how to create competitive ads that have a high probability of being shown to people, and we’re introducing new insights in Ads Manager to help advertisers understand how their ads are performing in the ad auction and how they can be optimized to perform better.
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