- published: 03 Mar 2010
- views: 8494
Art director (A.D.) is the title for a variety of similar job functions in advertising, marketing, publishing, film and television, the Internet, and video games.
Various artists may create or develop specific parts of an art piece or scene; but it is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.
One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, coworkers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between the various individual inputs.
How to Judge the Best Art Direction Oscar
Inspired by Crafts: Award Winning Illustration, Typography, Writing & Art Direction
Top 10 Unique Art Direction in Video Games
Lootera - Art Direction
What Is Art Direction in Film?
TFTW: Top Art Direction In Video Games
Art Direction & Visual Effects | Film
No Man's Sky ★ ART DIRECTION AND MORE!
Art Direction Autopsy: X-Com: Enemy Unknown
Halo 5's POOR Art Direction and DLC plan are making the game feel STALE!
Deus Ex: Mankind Divided - New Art Direction
filmmaking techniques - ART DIRECTION and resourcefulness - Chris Allen Tant