National Basketball Association

The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America, and is widely considered to be the premier men's professional basketball league in the world. It has 30 franchised member clubs (29 in the United States and 1 in Canada), and is an active member of USA Basketball (USAB), which is recognized by FIBA (also known as the International Basketball Federation) as the national governing body for basketball in the United States. The NBA is one of the four major North American professional sports leagues. NBA players are the world's best paid sportsmen, by average annual salary per player.

The league was founded in New York City on June 6, 1946, as the Basketball Association of America (BAA). The league adopted the name National Basketball Association on August 3, 1949, after merging with its rival National Basketball League (NBL). The league's several international as well as individual team offices are directed out of its head offices located in the Olympic Tower at 645 Fifth Avenue in New York City. NBA Entertainment and NBA TV studios are directed out of offices located in Secaucus, New Jersey.

Social media

Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies. Social media differ from traditional or industrial media in many ways, including quality,reach, frequency, usability, immediacy, and permanence. Social media operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media that operates under a monologic transmission model (one source to many receivers).

Los Angeles

Los Angeles (ⁱ/lɒs ˈændʒəlᵻs/ loss AN-jə-ləs or loss AN-jə-liss) (Spanish for "The Angels"), officially the City of Los Angeles and often known by its initials L.A., is the second-largest city in the United States after New York City, the most populous city in the state of California, and the county seat of Los Angeles County.

Situated in Southern California, Los Angeles is known for its mediterranean climate, ethnic diversity, sprawling metropolis, and as a major center of the American entertainment industry. Los Angeles lies in a large coastal basin surrounded on three sides by mountains reaching up to and over 10,000 feet (3,000 m).

Historically home to the Chumash and Tongva, Los Angeles was claimed by Juan Rodríguez Cabrillo for Spain in 1542 along with the rest of what would become Alta California. The city was officially founded on September 4, 1781, by Spanish governor Felipe de Neve. It became a part of Mexico in 1821 following the Mexican War of Independence. In 1848, at the end of the Mexican–American War, Los Angeles and the rest of California were purchased as part of the Treaty of Guadalupe Hidalgo, thereby becoming part of the United States. Los Angeles was incorporated as a municipality on April 4, 1850, five months before California achieved statehood. The city experienced rapid growth with the discovery of oil.