Panel: 'Market and Public Opinion Research' at symposium on The Australian, 7 July 2014, PART 2

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Chaired by Murray Goot Professor Murray Goot, deputy director of the Centre for Media History, is a Fellow of the Academy of the Social Sciences in Australia, and was formerly a Distinguished Professor and Australian Research Council Professorial Fellow in the Department of Modern History, Politics and International Relations at Macquarie University. He has written widely on public opinion, the media, and Australian politics. Participants: Terry Beed Terry stepped down from this work in 1995 to return to the Faculty of Economics at Sydney University where he became Head of the Discipline of Marketing and Associate Dean (Administration and External Relations). He retired in 2003 but still teaches part time in the Business School, has been the independent privacy code reviewer for the Australian Association of National Advertisers and the Association of Market and Social Research Organisations in recent years, and is Senior Research Fellow at the Law and Justice Foundation of NSW. Chris Gibson Chris joined News Ltd in 1971 as research director, and became marketing projects manager in 1977. From 1979 to 1983 he served as marketing manager with Murray Modern Publications before moving to ACP Magazines, in 1983, where he was marketing services manager until 1989 and from 1992 to 1996 associate publisher (strategy); in 1990 and 1991 he was the foundation general manager of the Roy Morgan Research Centre in New Zealand. In 1996 Chris became circulation and marketing director at Pacific Publications, returning to ACP in 1999 as group publisher. Since 2001 Chris has been part of The Hot Team. In 2011 The Hot Team won the prize for best research project by a publisher at the Federation of International Periodical Publishers (FIPP) awards for its return on investment measurement system, and the Global Gold Award at the 2014 FIPP Awards for mapp, its magazine audience performance predictor. Sol Lebovic Sol joined the research department at News Ltd in 1973. He was appointed research manager in 1977, and served as group marketing services manager from 1981 to 1985. Before joining News Ltd he was at Probe Pty Ltd, a market and media research company. In 1985 Sol became the founding managing director of Newspoll, becoming chairman in 2005. Since his resignation from Newspoll in 2007, Sol has been an independent research consultant working for a number of clients including The Lowy Institute. Elected a Fellow of the Australian Market and Social Research Society in 1994 and subsequently made a director, Sol has also served as a president of the Association of Market and Social Research Organisations and as the Australian representative of the European Society for Opinion and Marketing Research. Matt Balogh Matt came to News Ltd from Reark Research and BIS Shrapnel, in 1989. Group marketing services manager until 1997, he left to set up his own businesses, unsuccessfully. In despair, he joined Quadrant Research, which was acquired by the Gallup Organisation. Given the boot from Gallup, Matt joined forces with Ian McNair to establish McNair Ingenuity Research in 2001, where he has been managing consultant for fourteen years. During his period at News Ltd, Matt saw the introduction of colour newspapers nationally and the networking of the News Ltd’s newspapers. Heather White Heather joined News Ltd in 1999 as strategy planning manager within group marketing, became director of the News Intelligence Group in 2005, and has been head of Audience Insights since 2011. From 1995 to 1997, Heather was a project director at the Roy Morgan Research Centre and from 1998 to 1999, project director at Millward Brown. -------- On 7-8 July 2014 the Centre for Media History brought together media practitioners and scholars from across Australia for a unique symposium to mark the 50th anniversary of the country's only national daily newspaper. The keynote addresses and symposium sessions were recorded by A-PAC and broadcast on 13 July 2014.