Bob Rivers’contract is up this summer, and is looking at a radio big picture that shows his kind of talk radio may be "devolving."
KIRO is FM-icating its dayparts. Rivers is a big morning FM jock (KZOK m-f, 6-10a) who, with a rather tame zoo, rules the FM ‘waves with a funny/harmless show.
Sounds like a good match, no?
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