A sound bite is a short clip of speech or music extracted from a longer piece of audio. It is often used to promote or exemplify the full length piece. It may also be abbreviated as SOT for sound on tape.

Before the actual term "sound bite" had been coined, Mark Twain described the concept as "a minimum of sound to a maximum of sense." It is characterized by a short phrase or sentence that deftly captures the essence of what the speaker is trying to say. Such key moments in dialogue (or monologue) stand out more strongly in the audience's memory and thus become the best "taste" of the larger message or conversation.

As the context of what is being said is missing, the insertion of sound bites into news broadcasts or documentaries is open to manipulation and thus requires a very high degree of journalistic ethics. According to the Code of Ethics of the Society of Professional Journalists, journalists should "make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context."

Ronald Ernest "Ron" Paul (born August 20, 1935) is an American politician who has been the U.S. Representative for Texas's 14th congressional district, which includes Galveston, since 1997, and a three-time candidate for President of the United States, as a Libertarian in 1988 and as a Republican in 2008 and currently 2012. He is an outspoken critic of American foreign and monetary policies, including the Military–industrial complex and the Federal Reserve, and is known for his libertarian-leaning views, often differing from his own party on certain issues.

A native of Pittsburgh, Pennsylvania, Paul is a graduate of Gettysburg College and Duke University School of Medicine, where he earned his medical degree. He served as a medical officer in the United States Air Force from 1963 until 1968. He worked as an obstetrician-gynecologist from the 1960s to the 1980s, delivering more than 4,000 babies. He became the first Representative in history to serve concurrently with a child in the Senate when his son Rand Paul was elected to the United States Senate for Kentucky in 2010.

Herman Cain (born December 13, 1945) is an American author, business executive, radio host, syndicated columnist, and Tea Party activist from Georgia. He was a candidate for the 2012 U.S. Republican Party presidential nomination.

Cain grew up in Georgia and graduated from Morehouse College in 1967 with a Bachelor of Science in mathematics. Cain pursued graduate studies at Purdue University, and graduated with a Master of Science in computer science in 1971, while also working full-time for the U.S. Department of the Navy. In 1977, he joined Pillsbury Company where he later became vice president. During the 1980s, his success as a business executive at Burger King prompted Pillsbury Company to appoint him as chairman and CEO of Godfather's Pizza, in which capacity he served from 1986 to 1996.

Cain was chairman of the Federal Reserve Bank of Kansas City Omaha Branch from 1989 to 1991. He was deputy chairman, from 1992 to 1994, and chairman, from 1995 to 1996, of the Federal Reserve Bank of Kansas City. In 1995, Cain was appointed by Newt Gingrich to the Kemp Commission, and was a senior economic advisor to the Bob Dole presidential campaign. Cain became the CEO of the National Restaurant Association, in which he served as president and CEO from 1996 to 1999. During the Presidency of Bill Clinton, Cain publicly opposed the Clinton health care plan of 1993, about which he questioned the president at a town hall meeting. Cain has served as a member of the board of directors of several companies, including Aquila, Inc., Nabisco, Whirlpool, Reader's Digest, and AGCO.