The Filmfare Awards are presented annually by The Times Group to honour both artistic and technical excellence of professionals in the Hindi language film industry of India. The Filmfare ceremony is one of the oldest and most prominent film events given for Hindi films in India. The awards were first introduced in 1954, the same year as the National Film Awards. They were initially referred to as the Clare Awards after the editor of The Times of India, Clare Mendonca. A dual voting system was developed in 1956. Under this system, "in contrast to the National Film Awards, which are decided by a panel appointed by Indian Government, the Filmfare Awards are voted for by both the public and a committee of experts." The Filmfare Awards have been often referred to as Hindi film industry's equivalent to the Oscars.

The Filmfare awards were first introduced in 1954. The Clares was the original name of the award ceremony, named after The Times of India critic Clare Mendonca. Readers of Filmfare were polled to decide the winners, and over 20,000 readers spread throughout India participated in the polls; trophies were given to winners of the popular vote. In the first awards function, held on 21 March 1954 at the Metro Theatre of Mumbai, only five awards were presented: Best Film, Best Director, Best Actor, Best Actress, and Best Music Director. Do Bigha Zameen was the first movie to win the award for Best Film. The first winners for other four categories were: Bimal Roy for his direction of Do Bigha Zameen, Dilip Kumar for his performance in Daag, Meena Kumari for her performance in Baiju Bawra, and Naushad for his music in Baiju Bawra.

Mahesh Babu (born Mahesh Babu Ghattamaneni on 9 August 1975) is an Indian film actor best known for his work in Telugu cinema. Born to actor Krishna, Mahesh Babu faced the camera at the age of four as a child artist in 1979's Needa. His first leading role was in the film Rajakumarudu, which was released in August 1999.

After playing the role of a young Kabaddi player in the 2003 blockbuster film Okkadu, Mahesh continued in this vein, gaining mass appeal and appearing in many successful films such as Murari (2001), Athadu (2005), Pokiri (2006), Dookudu (2011) and Business Man (2012). These accomplishments, have established him as one of the most sought after actors in Telugu Cinema. He was listed at 5th position among Times 50 Most Desirable Men for the year 2011 and at 12th place the year before.

Mahesh Babu has worked in nine films as a child artist and in seventeen films as a lead actor till date. He has won six Andhra Pradesh state Nandi Awards, two Filmfare Best Telugu Actor Awards and two CineMAA Awards. In addition to the films, he also endorses several brands such as Thums Up, Navratna Oil, Univercell, Amrutanjan,Provogue,Idea, Vivel, Jos Alukkas and Santoor Soap in Andhra Pradesh.