Every week, we search the web for the best pieces of informative, cutting-edge marketing content, wrap them up nicely and bring them directly to you, come rain, shine or sick time/days off/PTO. Arm yourself with this week’s most innovative tips, tricks and tools to step up your marketing game.
Media Mix Marketing Strategy for the 21st Century — Adobe
“Marketing has undergone many changes over the past few decades. As the Internet has grown, the ability for marketers to increasingly capture and analyze patterns of customer behavior has brought new insights to the way people consume products and services both in-store and online. The availability of these new data points has changed the way businesses must both plan and execute their marketing strategies.”
What Can Marketers Learn from the Presidential Race? — Social Media Today
“Modern politicians have more in common with marketers than you might think. To survive in the cutthroat world of politics, they have to pay close attention to their personal brand and storytelling. Nowhere is this more important than in the battle for the highest office in all of the land – the Presidential race.”
Social Selling – Fish Where The Fish Are — Business 2 Community
“With a rise in online influencers, and 67% of the buying cycle occurring online even before a sales rep is contacted, it’s more important than ever that you influence buyers at an earlier stage. If you interject earlier then you’re ahead of many of your competitors.”
How The North Face Uses Hardcore Exploration to Inspire Everybody Else — Fast Company
“[The North Face] is a $2 billion brand that dominates the outdoor market, and is just as popular among people who never set foot on a mountain. President Todd Spaletto says its popularity comes not from pandering to a broad consumer base, but instead doubling down on its ties to the hardcore.”
Market to Millennials by Getting Out of the Way — Harvard Business Review
“For brands to seduce the Millennial consumer, they’ll need to differentiate themselves from the traditional advertising methods around banner ads and pre-rolls that I’ve found Millennials typically ignore.”
Proof That Visual Social Media and Marketing-Sales Collaboration Drive Results — Forbes
“Taking a more modern approach, the company’s sales and marketing leaders saw an opportunity to use the company’s existing social presence—more than 600,000 fans across multiple social channels—to share its Baltic Sea success story. The field marketing team assembled a set of beautiful photographs of the harsh conditions at sea, and then promoted them across social media. Each image linked to an article on the company blog, which in turn promoted a link at the end of the blog to download — wait for it — the white paper!”
4 Ways to Tailor Your Marketing to Each Customer — Entrepreneur
“From pre-identifying customers when they call into your customer care numbers to sending out e-commerce shipments with little personalized notes inside, you have the option of going as high or low tech as your budgets permit.”
