- published: 26 Feb 2016
- views: 11269
Film criticism is the analysis and evaluation of films, individually and collectively. In general, this can be divided into journalistic criticism that appears regularly in newspapers, and other popular, mass-media outlets and academic criticism by film scholars that is informed by film theory and published in journals.
Film critics working for newspapers, magazines, broadcast media, and online publications, mainly review new releases. The plot summary and description of a film that makes up the majority of any film review can have an important impact on whether people decide to see a film. Poor reviews can doom a film to obscurity and financial loss.
In recent times, the impact reviews have on a film's box office performance and DVD rentals/sales have become a matter for debate. There are those who think modern movie marketing, using pop culture convention appearances and social media along with traditional means of advertising, have become so invasive and well financed that established reviewers with legitimate criticism cannot be heard over the din of popular support. Moreover, this has led, in part, to a decline in the readership of many reviewers for newspapers and other print publications. The vast majority of film critics on television and radio have all but disappeared over the last thirty years, as well. It can be observed that most of the discussion of film on television is focused on the amount of box office business a film does, as if financial success were the only criterion needed to define artistic success. Today arts criticism in general does not hold the same place it once held with the general public.