DEUTSCHE TELEKOM

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• published: 15 Dec 2013
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If you like this video please share it and subscribe to our channel for daily inspirational updates http://youtube.com/stashcreative Agency: DDB TRIBAL Director: CARL ERIK RINSCH Production: MARKENFILM Animation: MPC LA www.moving-picture.com When German telecommunications giant Deutsche Telekom wanted to tell a story of the increasing interconnectivity of the modern world, they chose an unconventional approach: Rather than tell this tale literally, they followed the advice of German agency DDB Tribal and director Carl Erik Rinsch to convey it as a visual metaphor representing the body, nature and the universe. Working from references provided by the director, MPC LA 3D supervisor Dan Marsh and concept artist Casey McIntyre created this spectacle using Houdini and custom procedurals to echo patterns in nature and render hundreds of millions of particles. The studio simultaneously pre-visualized the storyboards to explore composition, animation timing, and camera movement. They imported Maya animations into Houdini to create procedural animations and lighting effects. Head of 3D Andy Boyd -- who has worked with the director in the past -- and Marsh oversaw a team of animators and lighters, while 2D supervisor Jake Montgomery completed the look in compositing and enhanced it in Flame. 3D supervisor Dan Marsh: "On a one-month production schedule, creating 35 seconds of material from scratch required a focused collaboration. With everything being full CG, we had a lot of room for creative freedom so it was important to set the look in our concept work so that the CG team had a real visual goal to reach given the spot's abstract look." For DDB Tribal Germany CDs: Philipp Dietz, Bahador Pakravesh Head of TV: Meike van Meegen For Markenfilm GmbH & CO. KG Director: Carl Erik Rinsch EP: Katie Stiebel VFX producer: Chris Fieldhouse DOP: Ottar Gudnason For MPC LA Head of 3D: Andy Boyd 3D supervisor: Dan Marsh 2D supervisor: Jake Montgomery Animators: Charles Trippe, Arrev Chentekian, Jelmer Hoekstra, Kirsten Eggleston Lighting: Andy Boyd, Dan Marsh, Corrine Deorsay Previs: Tyler Lancaster Concept art Lead: Casey McIntryre Concept artists: Ram Bhat, Tony Meister, 2D compositing: Ben Persons, Chris Howard, Ryan Knowles Telecine: Derek Hansen EP: Asher Edwards Deputy head of production: Mike Wigart VFX producer: Juliet Tierney Performance capture & body VFX: Ghost Town Media Editorial: Cut & Run Editor: Frank Effron Assistant editor: Russell August Anderson Toolkit Maya, Flame, Houdini