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Facebook and Instagram Advertising Go Together Like...
Facebook and Instagram are two of the most popular mobile platforms. In fact, one in five minutes on mobile is spent on Instagram or Facebook. That’s more than the next 10 mobile platforms combined.1
Since Instagram advertising became available around the world last fall, advertisers of every size have been able to easily run and manage ad campaigns across both Instagram and Facebook to reach more people. Advertisers can add Instagram ads to Facebook ad campaigns through both Ads Manager and Power Editor by simply checking the “Instagram” box under the ad set’s Placement section. And businesses have seen that doing so helps them reach more people with little added effort.
Campaigns that ran across both Facebook and Instagram resulted in similar or better performance for website clicks, website conversions, video views and mobile app installs than those that ran on just one.2
Here’s how a few businesses are using Facebook and Instagram advertising together.
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