Sponge Cola

Sponge Cola (sometimes spelled Spongecola) is a Filipino rock band formed in 1998. One of the most popular rock bands in the Philippines, the band produced many hit songs including Jeepney, KLSP, Gemini, Bitiw, Tuliro, Di Na Mababawi, Tambay, Kay Tagal Kitang Hinintay, and XGF.

Formation and early years

The band formed between 1998 to 2002, Ysmael "Yael" Yuzon and Reynaldo "Gosh" Dilay (both from Ateneo de Manila High School) met through the school's theatre guild, Teatro Baguntao. Yuzon decided to form a band with Dilay and two other members of Teatro Baguntao. They named the group Sponge after R.S. Surtees' Mr. Sponge Sporting Tour, and the band won in several high school competitions boosting their popularity on campuses and in other schools.

After a couple of lineup changes, drummer Christopher "Chris" Cantada and Rampqueen guitarist Erwin "Armo" Armovit joined the band permanently. Later on, they heard of a Detroit grunge band already using the name Sponge. "But we wanted to keep the word Sponge in our band name because people have already associated us with that name...so we decided to add 'Cola', since it's an easy enough word to remember," Yuzon said. Sponge Cola was officially formed in summer of 2003. In the midst of touring the healthy local gig circuit during their senior year in high school, they released a 5-track, all original, self-titled EP in 2003. It is from here that critics and music aficionados immediately took note of the songs "Lunes (trans: Monday)" and "Jeepney", slowly creating buzz in the underground music scene. In the same year, the band performed a cover of Madonna's seminal classic "Crazy for You", a bootlegged copy of which was shared and downloaded immensely via peer-to-peer networks. This, along with the EP, helped the band break into mainstream consciousness and popularity, gaining extensive airplay from several local pop and rock radio stations.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

Sponge

Sponges are animals of the phylum Porifera (/pɒˈrɪfərə/; meaning "pore bearer"). They are multicellular organisms that have bodies full of pores and channels allowing water to circulate through them, consisting of jelly-like mesohyl sandwiched between two thin layers of cells. Sponges have unspecialized cells that can transform into other types and that often migrate between the main cell layers and the mesohyl in the process. Sponges do not have nervous, digestive or circulatory systems. Instead, most rely on maintaining a constant water flow through their bodies to obtain food and oxygen and to remove wastes.

Overview

Sponges are similar to other animals in that they are multicellular, heterotrophic, lack cell walls and produce sperm cells. Unlike other animals, they lack true tissues and organs, and have no body symmetry. The shapes of their bodies are adapted for maximal efficiency of water flow through the central cavity, where it deposits nutrients, and leaves through a hole called the osculum. Many sponges have internal skeletons of spongin and/or spicules of calcium carbonate or silicon dioxide. All sponges are sessile aquatic animals. Although there are freshwater species, the great majority are marine (salt water) species, ranging from tidal zones to depths exceeding 8,800 m (5.5 mi).