- published: 29 Mar 2012
- views: 667135
Bulgari (Italian pronunciation: [ˈbulɡari]) is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet (where V = English U), and is derived from the surname of the company's Greek founder, Sotirio Voulgaris (Greek: Σωτήριος Βούλγαρης, Greek pronunciation: [soˈtirjos ˈvulɣaris], Italian: Sotirio Bulgari, 1857–1932). Although the company made a name for itself with jewelry, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances, accessories, and hotels.
Sotirios Voulgaris began his career as a jeweller in his home village Paramythia (Epirus, Ottoman Empire), where his first store can still be seen. In 1877, he left for Corfu and then Naples. In 1881 he finally moved to Rome, where in 1884 he founded his company and opened his second shop in via Sistina.
The current flagship store in via dei Condotti was opened in 1905 by Bulgari with the help of his two sons, Costantino (1889–1973) and Giorgio (1890–1966). The store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art.
At beginning of light
Where the energy gathered
Grew a sentience that was the prime
Laced with flickers of madness
As these forces drove out into dark
And the fires began to form
Each holding a mind of its own
From whence the star gods were born
The sleeping giants have awoken
Our feeble devices have broken their slumber
I begin to see
My mind grows clear
Long I lay dormant
Yet my thoughts are keen
I bathe in power
We are the Tre'aste
And I will feast upon these wretches in their ignorance
Out of the sky fire, into the darkness
We are the star gods, I will consume thee
Our imprudence
Is now all too clear
What we have stirred
Is vengeance incarnate
The fuel of the stars
Is no satiety
They will pursue us to the ends of the universe
We are but mortals, our fate is sealed
As we now accede eternity
Having stripped this plane of mortal flesh
We return once more to our dormancy
And await the renewal of life force
The Tre'aste sleep once more in the fire