While companies should build their own social media presence and relationships, they also can work with established events, influencers and complimentary brands to make a bigger impact. In addition to having its own strong social media channels,
Kroger works with influencers and sponsors to build loyalty with its customers. We will talk with the
Public Relations manager for Kroger for
Texas/
Houston (how can I refer to you
Kristal) and the co-creator of the Houston Bloggers group and the Blog
Elevated conference.
• Some of the things we will discuss include:
• How to partner with others in social media
• The benefit of sponsorships and how to find the right one
•
Working through issues in a corporate environments
• Making a national brand feel local in social media
• Measuring success in social media
SPEAKERS
Kristal
Howard is an award-winning PR & corporate communications professional offering writing, editing, publicity, social media, marketing, reputation management, branding, sports partnership, community relations and event planning expertise along with proficiency in agency, freelance and corporate settings.
She discovered PR during her communication studies at the
University of Houston. She’s been in the industry since
2005.
Presently, she’s contributing her talents to Kroger, a
Fortune 50 company. She’s recognized by PR
News as one of the “Top 30 under 30” in the field.
Progressive Grocer also recently named her one of the Top
Women in Grocery−one of the food industry’s highest honors. She was recognized in the “
Rising Star” category for her innovativeness, passion, dedication and leadership.
In
2013, she was invited by the vice president of public affairs to participate in
The Kroger Co. Social Media Core Team. She was one of five among 325,
000 employees invited to participate.
When she steps away from the office, she spends time as a career development speaker, volunteer with
Dress for Success and youth mentor with
Big Brothers Big Sisters.
Personal Twitter:@kristalhoward
Personal LinkedIn: www.linkedin.com/in/kristalhoward
Company Twitter:@
Kroger
Company Instagram:@KrogerCo
Company Facebook: www.facebook.com/Kroger
Lisa Stauber
Lisa Stauber is the founder (co-founder) of Blog Elevated, a conference that brings local and national brands together for real conversation. We want to connect bloggers and brands to move beyond swag and really work together.
She created the HoustonBloggers to provide a place for local bloggers to create personal relationships and to provide continuing education for website owners. Personal connections, support, and encouragement are the cornerstones of
HBC.
She is also created
Shiny Things Media to connect brands and new media influencers, collaborate on projects and facilitate relationships between companies, bloggers, and social media professionals.
Blog:
http://www.milehimama.com
Personal Twitter:@lisa_stauber
Conference Twitter:@BlogElevated
Personal LinkedIn: https://www.linkedin.com/pub/lisa-stauber/33/142/b14
Instagram:@BlogElevated
Company
Facebook: https://www.facebook.com/BlogElevated
- published: 10 Apr 2015
- views: 624