Eggo
Eggo
Success Story
Iconic brand stays fresh on mobile
The frozen waffle brand put a modern twist on a famous campaign, targeting a new generation with video and photo ads on mobile to drive a strong lift in sales.
- 4.2X return on ad spend
- 3.2% lift in measured household penetration
Their Story
A family breakfast favorite
Breakfast is known as the most important meal of the day. So it’s no surprise that many people eat breakfast because they have to, not because they want to. But that’s not the case with Eggo. People love Eggo, but after over four decades in market, the brand was starting to lose relevance with consumers.
Their Goal
Staying relevant in a mobile world
Competition for space at today’s breakfast table is fierce, and parents have a growing number of options to serve their families. Eggo wanted to put a new spin on the established “L’Eggo My Eggo” campaign to increase the brand’s appeal with a younger audience.
With our new campaign grounded in the cultural truth that people share everything—on Facebook and in their lives—Facebook was the perfect platform to relaunch “L’Eggo My Eggo” and make the brand relevant to a new generation of consumers.
Trinh Le, Director, Frozen Breakfast Brand & Innovation, Kellogg’s
Their Solution
Heating up an old favorite
The brand brought Eggo into today’s mobile world by tying to a cultural truth. We live in an era where people share everything—on Facebook and in their lives. But Eggos are too delicious to share. For its Facebook campaign, the Eggo team worked with agencies Leo Burnett and VML to develop a series of video ads and photo ads that would bring the “L’Eggo My Eggo” campaign to life on mobile.
查看更多Their Success
Success worth sharing
Refreshing a nostalgic favorite in a fresh new mobile campaign delivered an impressive 4.2X return on advertising spend for Eggo, resulting in a significant lift in revenue in just a few months.
Between February–May 2015, the brand achieved:
- 4.2X return on ad spend
- 3.2% lift in measured household penetration (2.84% is the norm for consumer packaged goods)
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