Yahoo! Meme

Yahoo! Meme was a microblogging site launched by Marco Zoglio in August 2009. The platform was conceived as a mash up of functionality derived from Twitter and Tumblr. Its beta version was originally launched to a Brazilian (Portuguese language) audience with later versions expanding into Spanish, English, Chinese, and Indonesian audiences.

Concept

A user would first create an account from the Meme splash page and begin with an empty blog format similar to Tumblr. After entering a 100-character or less title and choosing an avatar to personalize their blog, the user could then choose to upload and post text, images, videos and MP3 music files to their blog reel. The posts would then cascade one after another on a user’s blog. Each post was integrated with a comment system that allowed users and followers to individually comment on submissions.

Users could also search for public accounts and follow fellow Meme users. Similar to Twitter, it was a one-way follow system, which meant the items from followed users will appear in their streams as content mixed in with their own posts.