5 New Facebook Features That Boosted Post Features ( NEW 2015 )

• published: 08 Nov 2014
• views: 26

Now, with Boosted Posts, you can choose targeting options for location, gender and age. Interests have also been added, allowing you to target people based Pages they like, keywords and closely related topics, apps they use, and any ads they've clicked. Now Boosting a post is like hitting the target with a bow and arrow. --------------- A short presentation I did for my weekly mini-webinars. Learn more here: 1 ) 5 NEW FACEBOOK BOOSTED POSTS FEATURES WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 2 ) WHAT ARE BOOSTED POSTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) Boosted Posts are a Facebook product that increases reach for specific Facebook Page updates. ! Clicking the “Boost” button in a Page update let’s you decide how many people you want to reach and how much you want spend. ! It’s important to understand that you're not buying engagement - you’re buying reach. ! Hold that thought… 5 New Facebook Boosted Post Features 3 ) WHAT ARE BOOSTED POSTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5 New Facebook Boosted Post Features Until recently, the ability to target specific Facebook users was not available in Boosted Posts (formerly Promoted Posts). ! In effect, Boosting a post was like firing a shotgun. And like Elmer Fudd shooting at Bugs Bunny, you will not hit your intended target. ! Until recently… 4 ) WHAT ARE BOOSTED POSTS? WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) 5 New Facebook Boosted Post Features Now, with Boosted Posts, you can choose targeting options for location, gender and age. ! Interests have also been added, allowing you to target people based Pages they like, keywords and closely related topics, apps they use, and any ads they’ve clicked. ! Now Boosting a post is like hitting the target with a bow and arrow. 5 ) WHICH APPROACH HAS MORE ACCURACY? 6 ) WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #1: Target by location, gender and age 5 New Facebook Boosted Post Features 7 ) WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #2: Target Interest 5 New Facebook Boosted Post Features 8 ) WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #3: Save audiences 5 New Facebook Boosted Post Features 9 ) WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #4: Change run dates 5 New Facebook Boosted Post Features 10 ) WEDNESDAY MINI-WEBINARS WITH JOHN HAYDON (SUBSCRIBE TO GET INVITES TO THESE 30-MINUTE WEBINARS) #5: Use advanced Facebook Ad features 5 New Facebook Boosted Post Features Slides are here: http://www.slideshare.net/johnhaydon/5-new-facebook-boosted-post-features video link : https://www.youtube.com/watch?v=brcErLNPEVQ