Ethnocentrism: English PSA

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• published: 05 Jun 2014
• views: 1624

Please excuse my obnoxious/boring stuffed-up cold voice. My initial plan for this project was to have it be entirely a skit with the box and the metaphorical meaning of it left up to interpretation. However, given the necessity of the length of this PSA, I decided to incorporate the both engaging and easy drawing video. Since my key audience is mainly young adults--Americans, obviously--using this fast-moving, illustrative format seemed most effective. Then, I used the frames of the box footage to exemplify my point--even if it was through an explained metaphor. However, I do think the box scenes served to capture the attention of the audience and break up the talk-y jargon, as well as attempt to add a bit of humor. The purpose of this video was more to point out a previously unseen problem than anything else. Many PSA's seem to be rehashing or adding a new perspective onto a previously known idea...however, considering not many people consider the effects of ethnocentrism, I think the basic overview of the topic I included fit the bill well enough. And finally, this PSA is clearly directed toward 21st century young adults, but I believe that its key message can transcend time and even age groups.