- published: 25 Apr 2007
- views: 115
idiomag is an early product created by idio, a UK-based technology company founded in 2006 by two Warwick Business School graduates, Andrew Davies and Ed Barrow. The idio platform allows publishers and brands to personalise their content and distribute it across multiple platforms, which is intended to improve audience engagement and revenue.
Using this platform, a consumer site is run at idiomag.com, which delivers digital music content to its users, in the form of a daily personalised music magazine. This magazine is viewed through the user’s browser, using the Adobe Flash Player, and can contain the full spectrum of text, images, and video chosen for each reader based on their tastes. The user can then find concert dates, download music, and buy tickets.
The site also provides a widget, allowing the user’s magazine to be delivered on popular social networks such as Facebook, MySpace, and Bebo, or on individual blogs. The site aggregates content from a range of sources, both from the mainstream music press and the blogosphere, like a “glossy RSS feed”. Content is selected based on the user’s listening history, either manually entered or drawn from music sites such as Last.fm, Pandora, and iLike.
Hear the noise of a killin' machine
The chainsaw starts to cut your skin
Dilacerated flesh is pulling from your face
Breakin' you bones, the sound of disgrace
The choper works, your legs like a tree
Ripping you members slow and deep
The first act is an amputation
The final reason is the mutilation
Your arms with a blood spill
Bringin' the pain that you never felt
An eternal agony comes to your soul
The chainsaw law has no control
The eyes of death are ready to kill
Your head is the first prize of slaughter's thrill
The chainsaw stops, the death comes fast
You're fuckin' ready for the final rest
The prime pleasure of his dirty mind
Killing he finds his real reason to live