Robert Burns Cigar TV Commercial circa 1955 General Cigar Company

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• published: 15 Apr 2016
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Classic TV Commercials playlist: https://www.youtube.com/playlist?list=PL_hX5wLdhf_I3wE8to5xHS4P6v_2baOU3 more at http://shops.quickfound.net "ROBERT BURNS cigars - A man with a rake and a little boy on an ocean shore. Close-up of a man putting a cigar band on a child's finger. Tobacco leaves hanging to dry on a pole." Reupload of a previously uploaded film with improved video & sound. Public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original). http://creativecommons.org/licenses/by-sa/3.0/ http://en.wikipedia.org/wiki/General_Cigar_Company General Cigar Company is one of the largest manufacturers of cigars in the world. It has been owned by Swedish Match since 2005... Company history In 1961 General Cigar, which was profitably selling about $30 million worth of cigars annually, was purchased for approximately $25 million by a group of investors headed by Edgar M. Cullman, a fourth generation American in the tobacco industry. Later in the 1960s, Culbro and General Cigar acquired Gradiaz Annis, maker of Gold Label cigars and the Temple Hall factory that owned the Macanudo brand name, ushering in a turn towards hand-rolled premium cigars. Macanudo, a small label made in limited quantities for the market in the United Kingdom, was seen as the principal vehicle for growth in the premium cigar category. A careful effort was made to reblend the product for the large American marketplace (then and now subject to a ban on Cuban tobacco, the industry's gold standard) using select binder and filler from the Dominican Republic, Jamaica, and Mexico and Connecticut shade-grown wrapper. Mass advertising was conducted in support of the brand, which by the early 1990s had grown into the best selling premium cigar label in the United States. In 1978 General registered a U.S. trademark on the brand name "Cohiba", thereby obtaining the right to use the name of that premium Cuban cigar in the American market without any connection to or content provided by its Cuban maker. Protracted legal wrangling followed, resolved when the U. S. Supreme Court denied the petition of the Cuban tobacco marketing agency, Cubatabaco, in 2006. While boxes of General's Cohiba cigars bear a disclaimer that they are not affiliated in any way while the Cuban-brand individual cigars do not. From 1978 General Cigar has also produced the Cuban tobacco free Partagas and Bolivar cigar brands for the American market in competition with Cuban brands of the same name. Initial production of Partagas was conducted in Jamaica, but the following year production moved to a modern 70,000-square-foot (6,500 m2) factory in Santiago, Dominican Republic. A similar trade dress to the Cuban product has been used by General Cigar for its competing version of the Partagás brand, employing a red-and-gold band scheme, save with the word "Habana" replaced by the date "1845" on the packaging. In 1997, General Cigar acquired Villazon, a company marketing non-Cuban versions of the leading Cuban cigar brands Punch and Hoyo de Monterrey. General Cigar's brands - Ramone Allones (non-Cuban production in competition with the Cuban brand) - Bolivar (non-Cuban production in competition with the Cuban brand) - Robert Burns - Cifuentes (non-Cuban production in competition with the Cuban brand) - Cohiba (non-Cuban production in competition with the Cuban brand) - Excaliber - Foundry - Garcia y Vega - Gold Label - La Gloria Cubana (non-Cuban production in competition with the Cuban brand) - Hoyo de Monterrey (non-Cuban production in competition with the Cuban brand) - Macanudo - Partagas (non-Cuban production in competition with the Cuban brand) - William Penn - Punch (non-Cuban production in competition with the Cuban brand) - El Rico Habano - Temple Hall - Van Dyck - White Owl