http://thefilmarchive.org/ February 28, 2012 Chrysler Group LLC is an American-based, multinational automaker, in global strategic alliance with its majority owner, Italian manufacturer Fiat, since 2009. Chrysler was first organized as the Chrysler Corporation in 1925.[2] Its core brands which it produces are Chrysler, Jeep, Dodge, Ram, SRT, Fiat, and Mopar vehicles and products. The Company is headquartered in Auburn Hills, Michigan, United States.[3] On June 10, 2009, Chrysler LLC emerged from a government backed Chapter 11 reorganization as Chrysler Group LLC, in alliance with the Italian automaker Fiat.[4][5] Initially holding a 20% interest in Chrysler Group, Fiat's stake was increased to 58.5% (fully diluted) following acquisition of the equity interests held by the U.S. Treasury (6% on June 3, 2011) and Canada (1.5% on July 21, 2011)[6][7][8][9][10] The stake was further increased to 61.8% in July 2012.[11] In 2011, Chrysler unveiled their new "Imported From Detroit" campaign with ads featuring Detroit rapper Eminem, one of which aired during the Super Bowl. The campaign highlights the rejuvenation of the entire product lineup, which includes the new, redesigned and repackaged 2011 200 sedan and 200 convertible, the Chrysler 300 sedan and the Chrysler Town & Country minivan.[46][47] As part of the campaign, Chrysler sold a line of clothing items featuring the Monument to Joe Louis, with proceeds being funneled to Detroit-area charities, including the Boys and Girls Clubs of Southeast Michigan, Habitat for Humanity Detroit and the Marshal Mathers Foundation.[48] Following the Eminem ad, there was also an ad for Detriot Lions defensive tackle Ndamukong Suh driving a Chrysler 300 to Portland, Or., to visit his mother, an ad featuring Detroit-born fashion designer John Varvatos cruising through a shadowy Gotham while Kevin Yon's familiar baritone traces the designer's genesis.[49] In March 2011, Chrysler Group LLC filed a lawsuit against Moda Group LLC (owner of Pure Detroit clothing retailer) for copying and selling merchandise with the "Imported from Detroit" slogan.[50] Chrysler claimed it had notified defendant of its pending trademark application February 14, but the defendant argued Chrysler had not secured a trademark for the "Imported From Detroit" phrase. On June 18, 2011, U.S. District Judge Arthur Tarnow ruled that Chrysler's request didn't show that it would suffer irreparable harm or that it had a strong likelihood of winning its case. Therefore Pure Detroit's owner, Detroit retailer Moda Group LLC, can continue selling its "Imported from Detroit" products. Tarnow also noted that Chrysler doesn't have a trademark on "Imported from Detroit" and rejected the automaker's argument that trademark law isn't applicable to the case.[51][52] In March 2012, Chrysler Group LLC and Pure Detroit agreed to a March 27 mediation to try to settle the lawsuit over the clothing company's use of "Imported from Detroit" slogan.[53] Pure Detroit stated that Chrysler has made false claims about the origins of three vehicles - Chrysler 200, Chrysler 300 and Chrysler Town & Country - none of which are built in Detroit. Pure Detroit also said that Chrysler's Imported From Detroit merchandise is not being made in Detroit. In 2011, Eminem settled a lawsuit against Audi alleging the defendant had ripped off the Chrysler 300 Super Bowl commercial in the Audi A6 Avant ad.[54] Again in 2012, Chrysler advertised during the Super Bowl. Its two-minute February 5, 2012 Super Bowl XLVI advertisement was titled "Half Time in America". The ad drew criticism from several leading U.S. conservatives, who suggested that its messaging implied that President Obama deserved a second term and, as such, was political payback for Obama's support for the federal bailout of the company.[55] Asked about the criticism in a 60 Minutes interview with Steve Kroft, Sergio Marchionne responded "just to rectify the record I paid back the loans at 19.7% Interest. I don't think I committed to do to a commercial on top of that" and characterized the Republican reaction as "unnecessary and out of place".[56] http://en.wikipedia.org/wiki/Chrysler

• published: 31 Jul 2012
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