Vevo (stylized as VEVO) is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.

Vevo offers music videos from three of the "big four" major record labels: Universal Music Group, Sony Music Entertainment, and EMI.Warner Music Group was initially reported to be considering hosting its content on Vevo, but subsequently formed a rival alliance with MTV Networks. There are more than 50,000 videos available on Vevo.

The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. To this end, Vevo censors the content of some of its videos for language, to make them more acceptable to advertising partners such as McDonald's. The site's other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. Universal acquired the domain name vevo.com on 20 November 2008. Sony Music Entertainment reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.

Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒʌrməˈnɑːtə/ STE-fə-nee jurr-mə-NAH-tə; born March 28, 1986), known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to focus on her musical career. She began performing in the rock music scene of Manhattan's Lower East Side, and was signed with Streamline Records by the end of 2007. During her employment as a songwriter for the record company, her vocal abilities captured the attention of recording artist Akon, who signed her to his label Kon Live Distribution.

Lady Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a critical and commercial success that topped charts around the world and included the international number-one singles "Just Dance" and "Poker Face". After embarking on the The Fame Ball Tour, she followed the album with The Fame Monster (2009), which spawned the worldwide hit singles "Bad Romance", "Telephone" and "Alejandro". The album's success allowed her to embark on the eighteen-month long Monster Ball Tour, which later became one of the highest-grossing concert tours of all time. Her most recent album Born This Way (2011) topped the charts of most major markets and generated more international chart-topping singles, including "Born This Way", "Judas" and "The Edge of Glory". Besides her musical career, she involves herself with humanitarian causes and LGBT activism.

Demetria Devonne "Demi" Lovato (born August 20, 1992) is an American singer-songwriter, musician, and actress. Her earliest roles included Angela on Barney & Friends, before she became better known for her starring roles in the Camp Rock movies, as Sonny Munroe in the Disney sitcom Sonny with a Chance, and as the star of the 2009 movie Princess Protection Program. She is also involved in philanthropic activities through charity work and various social and environmental causes.

As a solo musical artist, Lovato released her debut album Don't Forget on September 23, 2008. The album debuted at number two on the Billboard 200 selling 89,000 copies in the first week. It has since shipped over 500,000 copies, earning a gold certification in the United States. Lovato released her second album, Here We Go Again, on July 21, 2009. The album debuted at number one on the Billboard 200, selling 108,000 copies in the first week. Her third studio album, Unbroken, was released on September 20, 2011 and peaked at number four on the Billboard 200. She is working on her fourth studio album.