Business Success Tips : Adèle McLay
Interviews Lucy Czakan, branding and communications expert
Is your business branded? Are you as a business owner/entrepreneur/key person of influence/employee branded?
In all instances, you must be.
Branding is not just for big business, tea, beer and celebrities.
Branding is for all. Branding is what takes tea and turns it into
PG Tips, or
Lipton Tea Bags. Branding is what takes beer and turns it into
Stella Artois or Budweisser.
Branding is what turns
Jamie Oliver from a chef to a worldwide icon
... or
David Beckham into another sporting icon... or
Oprah into a media icon, even though there are loads of other
TV show hosts who do what she did/does.
Branding is what separates you as an authority in your market from other people who are working in your industry regardless of whether you are an employee or business entrepreneur.
Branding is what separates your business from all the others you compete with.
Branded products and services get noticed!
My 13 year old daughter ‘gets’ branding. She is very clear about what brands she MUST have (otherwise life wouldn’t be worth living), - Converse, Superdry,
Zoella,
New Look,
Baby Lips,
Top Shop to name a few....
Let me introduce you to my dear friend and business colleague, Lucy Czakan. Lucy is a branding and communications expert based in the UK. During her career, she has worked on many major and internationally recognisable brands (including
Flora Margarine,
Magnum Ice Cream, PJ Tips, Lipton Tea, and Oxo). These days, Lucy works with small and medium sized businesses, helping them to get branded so they stand out in their market.
I am delighted that Lucy agreed to talk to me about branding and communications, and its importance to small businesses around the world.
Enjoy the interview. I hope you learn a lot about how you can brand your business.
Equally importantly, you will learn how you can brand yourself as an authority in your field, regardless of whether you are an entrepreneur or employee.
Stand out from the crowd. Get noticed!
To connect with Lucy Czakan:
www.neovitae.co.uk
Twitter @LucyCzakan1
Adèle hosts an interview series entitled:
•
Successful Entrepreneurs’
Stories : Adèle McLay Interviews...
..
• Business Success Tips : Adèle McLay Interviews ...
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- published: 22 Jan 2015
- views: 48