Sponsorship
Sponsorship
Sponsorship Policy
The Mercury is the newspaper of choice for the people of Tasmania. Passionate, positive and undeniably woven into the fabric of the community, it is a powerful channel that provides ongoing dialogue with the people of Tasmania.
The Mercury has established strong community ties through support of community activities, including sponsorships of sporting organisations, major events and the arts.
Sponsorship will only be considered if it is the most cost effective means of achieving some or all of the company’s marketing and communication objectives, and/or provides a real benefit to its readers and the broader community.
This document outlines all relevant items that should be considered in preparing an application for sponsorship from the Mercury.
What will be sponsored
Proposals will be considered in all categories except sponsorship of individuals.
Sponsorships should compliment the existing brand values of the publications, enhance their image and provide a platform for increased readership and circulation.
The Mercury sponsorship program seeks to achieve a balance between sporting, community, arts/cultural events and activities, and charity organisations.
A minimum of two months lead-time is required prior to the event or commencement date of the potential sponsorship. Proposals received with a shorter lead-time are unlikely to be considered.
What will not be sponsored?
The Mercury will not sponsor programs or events that:
- Support political and religious organisations;
- Denigrate, exclude or offend minority community groups;
- Create environmental hazards.
Sponsorships must provide a selection of the following
- A natural link with the Mercury
- Creative ideas for utilisation of the sponsorship
- Exclusivity
- Cross-promotional opportunities with other sponsor partners
- On-site sales opportunity
- Key customer hospitality
- Main media promotion time/space (logo exposure does not count)
- Specifically target one of our primary demographics
- Brand the Mercury as “The Official Newspaper of X event”
- Provision of reader promotion prizes
- Advertising revenues from the event or other sponsor partners
Application Checklist
The following information will be required to enable a thorough evaluation of your proposal for sponsorship:
- Description and history of the sponsorship property.
- Overview of the marketing plan — including what is and is not confirmed and an estimated advertising budget.
- Estimated attendance.
- Market research and demographics and psychographics.
- List of sponsors who have committed to date.
- A comprehensive list of benefits, including signage opportunities, hospitality and overall value. Value of benefits should be commensurate with desired sponsorship investment.
- Timeline, including important deadlines.
- Potential for this sponsorship to generate sales.
Process for Consideration
All proposals must be submitted in writing either by mail or email.
All proposals are reviewed by the Sponsorship Executives to assess suitability, feasibility, and resources required. Recommended proposals are presented to the Editor and Marketing Director for approval.
Proposals should be mailed to the following address
Sponsorship Officer
Marketing Department
The Mercury
GPO Box 334
HOBART Tas 7001
Or via email
Sponsorship Officer
darleen.parker@news.com.au
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