- published: 11 Mar 2010
- views: 7021732
To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.
Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property, according to IEG.
While the sponsee (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return.
While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different to advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone. Sponsorship requires support elements. And, while advertising messages are controlled by the advertiser, sponsors do not control the message that is communicated. Consumers decide what a sponsorship means.
Sponsor or sponsorship may refer to:
Commercial may refer to:
Teairra Mari ft. Gucci Mane & Soulja Boy - Sponsor [Music Video]
SPoNSoR: Formas De Ahorrar
SPoNSoR: La Chica Nueva
[Infinite Challenge] 무한도전 - Eutteugeottasi - $ponsor,으뜨거따시 - $ponsor20150822
Sponsor- Teairra Mari ft Gucci Mane and Soulja Boy Tell 'Em
TOMASZ NIECIK - Sponsor | Oficjalny Klip 2015
Teairra Mari ft. Gucci Mane and Soulja Boy "Sponsor" (Official Video)
Old Man caught with Side Chic Lmao (Sponsor Fisi)
SpOnsOr: ChatFAIL
spOnsOr: Misión Cuaderno
NIKE SPONSOR HIM!
[繁中字] Zion.T & HAHA - Sponsor