Publicity

7 Things Your 2017 Publicity Plan Must Include

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• published: 21 Sep 2016
• views: 185

Stop worrying about getting free publicity on "Ellen." Don't obsess over being on the front page, or any page, of the Wall Street Journal. Forget about the cover of Entrepreneur magazine--for now at least. Those publicity hits are long shots. You'd be better off creating rich, compelling content for your target market, and then spinning it into multiple media formats. Take a blog post and turn it into an audio. Excerpt three tips from the post for a YouTube video. Take those same three tips and create three gorgeous pop quotes for Pinterest. The next time you're searching for content to create, don't start from scratch. Look back at what you've already produced. And do it again. And again. Repurposing content is one of "7 Things Your 2017 Publicity Plan Must Include." Why? Because, as this free training video shows, it saves you from having to start from scratch every time you want to create content. That killer content, by the way, just might be found by the hot-shot journalists you're hoping to attract. Here's another strategy I discuss in the video. Every time you create your own "media outlet" like a YouTube channel or a podcast, cross-promote it with something else. Examples: --Link to your Amazon page from your blog and website --Publishing a YouTube video? Write a blog post about it and embed the snippet of YouTube code right into the blog. --From your video descriptions on YouTube, don't miss the chance to link to things like your Facebook page. You can see my page at http://Facebook.com/publicityhound. Or your Amazon author Central Page. You can see my Author Central Page at https://www.amazon.com/Joan-Stewart/e/B00HHG95KQ. Or even a special social media feature, like my "50 Tips for Free Publicity" board on Pinterest at https://www.pinterest.com/publicityhound/50-tips-for-free-publicity/ Don't go hog-wild with links. Lead viewers to other logical places where they can find related material. No more than about four links in a long description. --Publish your blog post to your LinkedIn profile. Testing by numerous Internet marketers has shown that, so far, there are no known duplicate content problems in Google's eyes. In the LinkedIn version, include a link back to the original blog post with a note saying it appeared there first. Why do you need a publicity plan? Several reasons: Without a publicity plan (also known as a PR plan) and a strategy, you’re only reacting to things you see. You can't be proactive if you aren't aware of all the opportunities at your fingertips so promote your small business, publicize your book, promote a new product in, say, a special section in a newspaper or magazine or at a media website. You’ll miss key media deadlines if you aren't targeting specific media outlets. You won’t reach the right people with your message because you won't know how to identify your target market for your product, service, cause or issue. In this free PR training video, I give you tips galore on how to identify your target market: the people who are most likely to buy what you're offering.