4 Angles Ep63 - Finding Solutions to Combat the Worst Drought in 42 Years

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• published: 16 Nov 2015
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Alleyway Bookstores Bringing Changes to Your Neighborhood Small neighborhood bookstores have been gradually disappearing in Korea with the emergency of larger bookstore chains with wider and cheaper selections. But recently, some smaller bookstores began to catch customer attention with products and services not found in their larger counterparts. Owner of a neighborhood bookstore specializing in travel books shares her traveling experiences with customers and recommends books related to their travel destinations. Another bookstore hosts small concerts and talks with authors to bring readers and writers together. These unique and interesting bookstores are changing the landscape of local neighborhoods. Finding Solutions to Combat the Worst Drought in 42 Years A severe drought is drying up Korea. The drought has affected the entire country, but the eight cities and counties in Chungcheongnam-do Province have been hit the hardest, because the reservoir at Boryeong Dam, which had supplied 200,000 tons of water daily to 480,000 local residents, has dried up, compelling authorities to restrict water supply to the surrounding areas. Farmers, who saw their crops wither and die this year, already worry about next year′s farming. Korea can′t wait any longer for Mother Nature to send rain, so the country is desperately looking for solutions to deal with the worst drought in 42 years. One-person Shows Set New Broadcasting Trend Anyone regardless of age and gender can do one-person shows. All you need is just a computer, a camera and of course, the Internet. One-person shows are gaining popularity and earning an extensive fan base for their unusual contents, such as strange games, eating shows and reviews of cosmetic products. The biggest advantage of one-person shows is the direct interaction between the "broadcasting jockeys" and the audience. This is the reason many broadcasting jockeys have a celebrity status these days. But their soaring popularity is also a cause for concern. We take a look at the upsides and downsides of one-person shows. Kidults: Young at Heart The term "kidult," a combination of the words "kid" and "adult," refers to grownups who still retain their childlike interests and sentiments. These adults from their 20s to 40s tend to re-live their childhood and spend money to experience them again. Kidults used to be considered emotionally needy grownups who are nostalgic about their childhood and trying to find emotional stability from their past. But this no longer accurately describes kidults, as they have emerged as a consumer group that can purchase products that satisfy their needs and interests no matter how expensive they are. 4Angles look at the kidults who are shaping a new consumer trend. 골목문화를 바꾸는 새로운 모습 ‘골목서점’ 한국은 다양한 종류의 책과 저렴한 가격을 겸비한 대형서점의 등장으로 골목에 있던 소형서점들이 점점 사라지는 추세였다. 그러나 최근! 그런 골목에 언뜻 언뜻 서점들이 눈에 띄기 시작했다. 대형서점과는 차별화된 점으로 손님들에게 좋은 반응을 얻고 있다는데! 여행 전문 서적만을 판매하는 골목서점은 주인이 자