Gjøvik (help·info) is a town and a municipality in Oppland county, Norway. The administrative centre of the municipality is the town of Gjøvik.
In 1861, the village of Gjøvik in the municipality of Vardal was granted town status and was separated from Vardal to form a separate municipality. On 1 January 1964, the neighboring rural municipalities of Biri, Snertingdal, and Vardal were all merged into the municipality of Gjøvik.
The town is named after the old Gjøvik farm (Old Norse: Djúpvík) since the town is built on its ground. The first element is djúpr which means "deep" and the last element is vík which means "inlet".
The coat-of-arms is from modern times. They were granted on 2 September 1960. The arms show a white swan (Cygnus cygnus). The boat, Skibladner (also called "the white swan of Mjøsa") has its home harbour in Gjøvik.
The former coat-of-arms, adopted in 1922, was a linden tree, with the statement Vis et voluntas (meaning "Force and will") on the lower part of the shield. The runner up to the somewhat irrational choice of a swan was a so called "potpourri" vase, the most significant design of the glassworks that was the funding industry of the town.