Direct marketing gets new appeal with full color personalization using HP C800 Print Module

• Report rights infringement
• published: 08 Sep 2013
• views: 846

Learn more about the HP C800 Print Module that d'Haussy Imprimeurs uses to make direct marketing more appealing: http://budurl.com/HPC800 For more than 25 years, d'Haussy has specialized in direct marketing with the goal of being the most competitive provider of the best products related to direct marketing: direct mail, charities, banks, insurance companies and automotive. It claims to have about 25% of the French market and 20% of the German market, representing about 3.5 billion printed A4 pages. No the company is changing its model, moving from a mass direct marketing to a more personalized direct marketing. Its leaders believe the future of their industry lies in color. In a market where 80% to 90% of the printing is offset, the company needed a solution to imprint personalized messages on the pre-printed offset shell, in both monochrome and full color. After testing a variety of solutions, d'Haussy chose the HP C800 Print Module because "it had the best quality and was also very easy to use." Dick van der Maal, President, DJM Inkjet Solutions, explains more about the setup: "The controller is called Kameleon. It's a flexible system. It's developed by DJM itself. We support IJPDS and PDF which makes it very flexible for the customer. Their main request is to reach a speed of 150 meters a minute and the technology is capable to go to 244 meters a minute. It think one of the strongest points is the auto cleaning and management of the HP print modules. You don't have to touch these modules anymore compared with other technologies. It's a very reliable technology and also very easy to operate." Xavier Moreau, Managing Director, d'Haussy, shares how the system based on the HP C800 Print Module has become the spirit of d'Haussy's personalized print production: "We have a system which we call the Color System d'Haussy which is truly in the spirit of d'Haussy. This means that we are competitive and qualitative and can provide high volume, immediate production and above all, a good experience to our client. "