Digital people on the move: Google’s search head retires
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. read more ..
The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. read more ..
Three factors that determine Super Bowl success
Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we ... read more
Is your email campaign breaking your brand promise?
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
How to clobber your competition using these three P’s
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.
Six of our favorite stats of the week from APAC
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Happy birthday to ya: a look back on 12 years of Facebook
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
Throwback Thursday: Acura’s Leila Cesario reminisces the most ‘super’ Super Bowl ads
With the big game coming up on Sunday, this week’s Throwback Thursday is all about Super Bowl ads, obviously! Acura’s Leila Cesario recalls ... read more
The pros and cons of Facebook and YouTube video advertising
Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video content.
Better visual marketing in eight easy steps
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
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Formulating a credible go-to market strategy for your mobile site or app
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Super Bowl ad preview… superlatives edition!
The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? ... read more
A short guide to assessing the ROI of your content marketing
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.
How to take your geo-fences to the next level
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
How you can use social to reach consumers at micro moments
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Eight ways mobile commerce apps make great use of imagery
If you work in ecommerce, you will understand the importance of great product imagery to entice users to buy.
Five brands nailing multichannel customer service
Multichannel customer service is a must in 2016. Who's doing it best?
How well do agencies really understand programmatic?
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
