more at
http://quickfound.net
'
Portrait of the readers of
McCall's magazine (housewives) and their lives and desires
...
"
Housekeeping still remains the most important business in the world." "Each woman faces it singlehandedly.""She must know clothes, how to buy and how to make them." "She must face death to bring children into the world." Her relationship to her husband: "she must stir his ambition; pull him through failure; and keep success from hurting him..."'
The end of this film is unfortunately missing.
Public domain film from the
Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).
http://creativecommons.org/licenses/by-sa/
3.0/
http://en.wikipedia.org/wiki/McCall's
McCall's was a monthly
American women's magazine that enjoyed great popularity through much of the
20th century, peaking at a readership of 8.4 million in the early
1960s. It was established as a small-format magazine called
The Queen in 1873. In 1897 it was renamed
McCall's Magazine—The Queen of
Fashion (later shortened to McCall's) and subsequently grew in size to become a large-format glossy. It was one of the "
Seven Sisters" group of women's service magazines.
McCall's published fiction by such well-known authors as
Alice Adams,
Ray Bradbury,
Gelett Burgess,
Willa Cather,
Jack Finney,
F. Scott Fitzgerald,
Barbara Garson,
John Steinbeck,
Tim O'Brien,
Anne Tyler and
Kurt Vonnegut...
Features
From June 1949 until her death in
November 1962,
Eleanor Roosevelt wrote a McCall's column, "
If You Ask Me". The former
First Lady gave brief answers to questions sent in to the magazine.
Starting in May
1951, and lasting until at least
1995,
Betsy McCall paper dolls were printed in most issues.
Children could cut out the printed dolls and clothing, or for a small fee (10¢ in
1957, 25¢ in 1967) paper dolls printed on cardboard could be ordered. Betsy McCall became so popular that various sized vinyl dolls were produced by
Ideal and
American Character Dolls.
Another popular feature which ran for many years was the cartoon panel "
It's All in the Family" by
Stan and Jan Berenstain.
Film critic Pauline Kael worked at McCall's from
1965 to 1966, and was reportedly fired after writing a highly unfavorable review of
The Sound of Music.
Sewing
Patterns and The Queen of Fashion
In
1870,
Scottish immigrant
James McCall began designing and printing his own line of sewing patterns. As a means of advertising his patterns, McCall founded a four-page fashion journal entitled The Queen: Illustrating McCall's
Bazaar Glove-Fitting Patterns.
When McCall died in 1884, his widow became president of McCall
Company... The Queen began to publish homemaking and handiwork information, and by 1890 had expanded to 12 pages. In 1891, the magazine's name became The Queen of Fashion, and the cost for a year's subscription was 30 cents.
In 1893,
James Henry Ottley took over the McCall Company. He increased the subscription price to
50 cents a year, increased the number of pages to between 16 and 30 per issue, and began to publish articles on children's issues, health, beauty, and foreign travel. In order to reflect the magazine's expanded range of topics, the name was changed to McCall's Magazine—The Queen of Fashion in 1897.
In time, the name would be shortened to McCall's.
Despite the name changes, for many years information on McCall's Patterns filled an average of 20 percent of the magazine's pages...
Robert Stein was editor from
1972 to
1986. During
Stein's tenure, McCalls gained the slogan / subtitle "
The Magazine for Suburban
Women." After Stein left, the quick turnover of editors returned.
Change in ownership
Ownership of McCall's began to change nearly as fast as editors came and went.
Norton Simon sold McCall's to private owners in
1973. In 1986, McCall's Publishing Company was bought by
Time Inc. and Lang
Communications. In
1989, McCall's was sold to
The New York Times Company, and in
1994, German-based
Gruner + Jahr announced plans to purchase their magazine business.
Change to
Rosie
In
2000, entertainer
Rosie O'Donnell became editorial director of McCall's. In
2001 McCall's was renamed Rosie.... Rosie ceased publication at the end of
2002.
O'Donnell said in a statement "I decided I could not participate in a magazine that bears my name when I could not be assured it would reflect my vision, values and editorial direction." A highly publicized legal battle between O'Donnell and her publisher, Gruner + Jahr, began in
2003. Ultimately, the judge ruled against both sides and dismissed the case. Gruner + Jahr exited the
U.S. magazine business in
2005, selling its women's magazine portfolio to the
Meredith Corporation and its business magazine portfolio to
Mansueto Ventures.
- published: 16 Aug 2013
- views: 471