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Ad Specs
Fairfax Media offers a wide range of advertising products across print and digital platforms.
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Rich Media
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Rich Media
Rich Media
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Rich Media
Rich Media
Rich Media
Rich Media
Standard Banner
Rich Media
Rich Media
Rich Media
Standard Banner
Rich Media
Rich Media
Rich Media
Standard Banner
Rich Media
Rich Media
Standard Banner
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
Rich Media
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Standard Banner
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Rich Media
Standard Banner
Rich Media
DIGITAL
Desktop
![15ACA_AI_Secondary_specs_guidelines](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_guidelines1-e1439791635517.jpg)
Digital Advertising Guidelines
Building, Hosting, Reporting and Lead Times
![15ACA_AI_Secondary_specs_BigUnit](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_BigUnit.jpg)
Big Unit
Technical specifications for The Big Unit.
![15ACA_AI_Secondary_specs_chameleon](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_chameleon.jpg)
Chameleon
Technical specifications for The Chameleon.
![15ACA_AI_Secondary_specs_CustomSushiTrain](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_CustomSushiTrain.jpg)
Custom Digital Sushi Train
Technical specifications for the Custom Digital Sushi Train.
![15ACA_AI_Secondary_specs_DesktopSushiTrain](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_DesktopSushiTrain.jpg)
Desktop Sushi Train
Technical specifications for the Desktop Sushi Train.
![15ACA_AI_Secondary_specs_ES-HeroRotator](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_ES-HeroRotator.jpg)
ExecutiveStyle Desktop Hero Rotator
Technical specifications for The Hero Rotator
![15ACA_AI_Secondary_specs_Superhero-expanded](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Superhero-expanded.jpg)
Expanding Superhero
Technical specifications the Expanding Superhero.
![15ACA_AI_Secondary_specs_Gateway](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Gateway.jpg)
Gateway
Technical specifications for the Gateway.
![15ACA_AI_Secondary_specs_Gutters](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Gutters.jpg)
Gutters
Technical specifications for Gutters.
![15ACA_AI_Secondary_specs_IABBillboard](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_IABBillboard.jpg)
IAB Billboard
Technical specifications for IAB Billboard.
![15ACA_AI_Secondary_specs_MiseEnSkin](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_MiseEnSkin.jpg)
Mise en Skin
Technical specifications for Mise en Skin.
![15ACA_AI_Secondary_specs_Mosaic](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Mosaic.jpg)
Mosaic
Technical specifications for the Mosaic.
![15ACA_AI_Secondary_specs_Desktop-OTP](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Desktop-OTP.jpg)
OTP
Technical specifications for OTP aka Over The Page.
![15ACA_AI_Secondary_specs_ScrollingGutters](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_ScrollingGutters.jpg)
Parallax Scrolling Gutters (beta)
Technical specifications for Parallax Scrolling Gutters
![15ACA_AI_Secondary_specs_Rango](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Rango.jpg)
Rango
Technical specifications for the Rango.
![15ACA_AI_Secondary_specs_Sidewinder](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Sidewinder.jpg)
Sidewinder
Technical specifications for the Sidewinder.
![15ACA_AI_Secondary_specs_Standard](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Standard.jpg)
Standard Banner Ads
Technical specifications for Standard Desktop Banner Ads.
![15ACA_AI_Secondary_specs_Superhero-expanded](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Superhero-expanded.jpg)
Superhero
Technical specifications for the Superhero.
![15ACA_AI_Secondary_specs_Superking-G](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Superking-G.jpg)
Superking Gutters
Technical specifications for Superking Gutters.
![15ACA_AI_Secondary_specs_SuperkingHelmet](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SuperkingHelmet.jpg)
Superking Helmet
Technical specifications for the Superking Helmet.
![15ACA_AI_Secondary_specs_Text-ads](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Text-ads1.jpg)
Text and Image based advertorials
Technical specifications for Text and Image based advertorials.
![15ACA_AI_Secondary_specs_In-streamVid](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_In-streamVid.jpg)
The Arch
Technical specifications for The Arch.
![15ACA_AI_Secondary_specs_TheBeast](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TheBeast.jpg)
The Beast
Technical specifications for The Beast.
![15ACA_AI_Secondary_specs_TheBermuda](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TheBermuda.jpg)
The Bermuda
Technical specifications for The Bermuda.
![15ACA_AI_Secondary_specs_SuperkingHelmet](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SuperkingHelmet1.jpg)
The Helmet
Technical specifications for the Helmet.
![15ACA_AI_Secondary_specs_TheMontage](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TheMontage1.jpg)
The Montage
Technical specifications for The Montage.
![15ACA_AI_Secondary_specs_TheTardis](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TheTardis1.jpg)
The Tardis
Technical specifications for The Tardis.
Tablet
![15ACA_AI_Secondary_specs_TabletGuidelines](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TabletGuidelines1.jpg)
Tablet Advertising Guidelines – Masthead
A comprehensive overview.
![15ACA_AI_Secondary_specs_TabletGuidelines-DRI](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TabletGuidelines-DRI1.jpg)
Tablet Advertising Guidelines – BRW & SMI
Comprehensive overview.
![15ACA_AI_Secondary_specs_InArticle](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_InArticle1.jpg)
Article and weather inline ads for tablets
Technical Specifications.
![15ACA_AI_Secondary_specs_FP-Custom](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_FP-Custom2.jpg)
Tablet Full Page Custom 3rd Party Build – Masthead
Technical specifications.
![15ACA_AI_Secondary_specs_FP-SushiTrain](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_FP-SushiTrain.jpg)
Tablet Full Page Image & Video Sushi Train – Masthead
Technical specifications.
![15ACA_AI_Secondary_specs_Masthead-FPStatic](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Masthead-FPStatic.jpg)
Tablet Full Page Static – Masthead
Technical specifications.
![15ACA_AI_Secondary_specs_FP-Video](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_FP-Video.jpg)
Tablet Full Page Video – Masthead
Technical specifications.
![15ACA_AI_Secondary_specs_Commandment](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Commandment.jpg)
The Commandment – Masthead
Technical specifications
![15ACA_AI_Secondary_specs_FPStatic](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_FPStatic.jpg)
Tablet Full Page Static – BRW and SMI
Technical Specifications
![15ACA_AI_Secondary_specs_TabletMultipage](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TabletMultipage.jpg)
Tablet Multipage Interstitial – BRW and SMI
Technical Specifications
![15ACA_AI_Secondary_specs_AFR-SushiTrain](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AFR-SushiTrain.jpg)
Tablet Sushi Train Interstitial – BRW and SMI
Technical specifications.
![15ACA_AI_Secondary_specs_TabletVideo](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_TabletVideo.jpg)
Tablet Video Interstitial – BRW and SMI
Technical specifications.
Smartphone
![15ACA_AI_Secondary_specs_Expanding](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Expanding.jpg)
Smartphone Expanding Banner
Technical specifications for Smartphone expanding banners.
![15ACA_AI_Secondary_specs_Adhesion](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Adhesion.jpg)
Smartphone Adhesion Banner
Technical specifications for Smartphone adhesion banners.
![15ACA_AI_Secondary_specs_banner](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_banner.jpg)
Smartphone Banner
Technical specifications for Smartphone banners.
![15ACA_AI_Secondary_specs_Breakup](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Breakup.jpg)
Smartphone Breakup
Technical specifications for The Breakup
![15ACA_AI_Secondary_specs_Eclipse](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Eclipse.jpg)
Smartphone Eclipse
The Eclipse advertising unit in Weatherzone’s iPhone, Android and iPad apps.
![15ACA_AI_Secondary_specs_Richmedia](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Richmedia.jpg)
Smartphone Full Page Rich Media
Technical specifications for Full page rich media.
![15ACA_AI_Secondary_specs_ScreenTakeover](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_ScreenTakeover.jpg)
Smartphone In-App Interstitial Screen Takeover
Technical specifications.
![15ACA_AI_Secondary_specs_Knockout](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Knockout.jpg)
Smartphone Knockout
Technical specifications for The Knockout.
![15ACA_AI_Secondary_specs_MobileOTP](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_MobileOTP.jpg)
Smartphone OTP
Technical specifications for Over The Page ad
![15ACA_AI_Secondary_specs_Streaming](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Streaming.jpg)
Smartphone Streaming Banner
Make the most of smartphone screen real estate.
![15ACA_AI_Secondary_specs_M-SushiTrain](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_M-SushiTrain.jpg)
Smartphone Sushi Train
The content is housed on a rotating carousel.
Video
![15ACA_AI_Secondary_specs_FP-VideoCountdown](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_FP-VideoCountdown1.jpg)
Full Page Video Countdown
In-page banner with teaser video.
![15ACA_AI_Secondary_specs_In-streamVid](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_In-streamVid1.jpg)
In-stream Video VAST / VPAID
In-stream video advertising
![15ACA_AI_Secondary_specs_StreamingMrec](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_StreamingMrec1.jpg)
Streaming Mrec
Present video commercials in a standard in-page banner.
EDMs
Newspaper
![15ACA_AI_Secondary_specs_Metro-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Metro-specs1.jpg)
Advertising Specifications for Metropolitan Newspapers
Print specification to assist the preparation and creation of PDF files for advertising use.
![15ACA_AI_Secondary_specs_AFR-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AFR-specs1.jpg)
Advertising Specifications for the Financial Review
Technical Specifications.
![15ACA_AI_Secondary_specs_AFRWeekend-deadline](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AFRWeekend-deadline1.jpg)
Deadlines for Financial Review and AFR Weekend
Booking and material deadlines.
![15ACA_AI_Secondary_specs_SMH-deadline](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SMH-deadline1.jpg)
Deadlines for SMH and The Sun-Herald
Advertising booking and material deadlines.
![15ACA_AI_Secondary_specs_AGE-deadline](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AGE-deadline1.jpg)
Deadlines for The Age and The Sunday Age
Advertising booking and material deadlines.
![15ACA_AI_Secondary_specs_Metro-Delivery](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Metro-Delivery1.jpg)
Delivery Methods for National & Metro Papers
Print advertising material delivery channels
![15ACA_AI_Secondary_specs_Community-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_Community-specs1.jpg)
Ad Specifications for Fairfax Community Newspapers
Technical Specifications.
![15ACA_AI_Secondary_specs_CT-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_CT-specs1.jpg)
Advertising Specifications for The Canberra Times
Technical Specifications.
Inserts
![15ACA_AI_Secondary_specs_AFR-insert](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AFR-insert1.jpg)
Insert Specifications for the AFR
Technical Insert Specifications.
![15ACA_AI_Secondary_specs_AGE-insert](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AGE-insert1.jpg)
Insert specifications for The Age
Technical Insert Specifications.
![15ACA_AI_Secondary_specs_SMH-inserts](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SMH-inserts1.jpg)
Insert Specifications for The Sydney Morning Herald & Sun-Herald
Technical Insert Specifications.
Magazine
![15ACA_AI_Secondary_specs_AFRMAG-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_AFRMAG-specs1.jpg)
AFR Magazine
Ad specification for AFR Weekend
![15ACA_AI_Secondary_specs_BOSS-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_BOSS-specs1.jpg)
Boss Magazine
Ad specifications for Boss Magazine
![15ACA_AI_Secondary_specs_GW-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_GW-specs1.jpg)
Good Weekend Magazine
Ad specifications for Good Weekend Magazine
![15ACA_AI_Secondary_specs_LandL-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_LandL-specs1.jpg)
Life & Leisure – Sophisticated Traveller and Luxury
Ad specifications.
![15ACA_AI_Secondary_specs_SmartInvestor-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SmartInvestor-specs1.jpg)
Smart Investor
Ad Specifications for Smart Investor
![15ACA_AI_Secondary_specs_SL-specs](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_SL-specs1.jpg)
Sunday Life
Ad specifications for Sunday Life.
CROSS PLATFORM
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover article
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover shorticle
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover pictory
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover remix
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover infographic
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_AdSpecs_Secondary_BrandDiscover](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_AdSpecs_Secondary_BrandDiscover.jpg)
Brand Discover quiz
A Native Advertising format that allows advertisers to reach audiences with highly engaging brand content.
![15ACA_AI_Secondary_specs_CloseButton](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_CloseButton1.jpg)
Standard Close Button Guide
Standard approaches to terminate digital ad formats.
![15ACA_AI_Secondary_specs_BehaviouralTargeting](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Secondary_specs_BehaviouralTargeting.jpg)
Behavioural Targeting
Target specific demographic groups that display desired behaviours.
![15ACA_AI_Hero_Solutions_Logo_DRXPerformanceNetwork](http://web.archive.org./web/20160229000209im_/http://www.adcentre.com.au/wp-content/uploads/15ACA_AI_Hero_Solutions_Logo_DRXPerformanceNetwork.jpg)
DRX
A range of mass reach, cross-screen direct response solutions.