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Vertu

Type	Division
Industry	Luxury goods, Telecommunications
Founded	1998
Headquarters	Church Crookham, Hampshire, England, United Kingdom
Area served	Worldwide
Key people	Perry Oosting, President and Chief Operating Officer Frank Nuovo, Head of Design
Products	Luxury mobile phones
Employees	600
Parent	Division of Nokia Corporation
Website	vertu.com

An older Vertu Signature mobile phone

Vertu is a British-based manufacturer and retailer of luxury mobile phones. Formerly a wholly owned subsidiary, the business is now an independently run division of the Finnish mobile-phone manufacturer Nokia.

Concept[link]

Vertu phones are hand-made in its factories in Church Crookham, Hampshire, England. The most expensive model it has ever made is the Signature Cobra, at £213,000 (~$310,000); the most expensive regular model is the Signature Diamond at £55,000 (~$83,000). Prices start at £3500 for the Constellation model.^[1]

Each phone is made up of hundreds of components made from stainless steel, ceramics, carbon fiber, finest grade leather (some with alligator skin). The screens of all handsets are made of ultra-thin sapphire crystal that takes fifteen days to create. Precious pieces may include 18k yellow, white, or rose gold, or platinum, along with diamonds. Every key is individually ground and cut from sapphire. All leather is sourced from Northern Europe. Demonstrating its acoustic clarity, the London Symphony Orchestra (which produces all Vertu ringtones) performed a piece composed by Dario Marianelli exclusively for Vertu.

The business is based in the United Kingdom with offices in New York City, Beirut, Frankfurt, Hong Kong, Paris, Singapore Tokyo. Vertu's president and chief operating officer is Perry Oosting, and its Principal Designer is Frank Nuovo. The business has over 600 employees.

Collection[link]

The flagship model is called the Signature. Its key pad contains nearly 5 carats of ruby bearings.

Other models include: Ascent, Constellation Classic, Ayxta, along with smartphones Constellation Quest, and the Constellation Touch (released October 2011). Ascent phones are ultra-lightweight and very durable, made of aerospace-grade aluminium or titanium with vulcanised rubber and leather. The Constellation Classics are simple and small handsets. Ayxtas are flip phones that come in numerous variants and colors. The Quest is the first smartphone by Vertu, equipped with a full QWERTY keyboard made from sapphire sculpted keys. The Constellation T is the first touchscreen model from Vertu.^[2]

Limited edition[link]

Vertu makes handsets in collaboration with Ferrari^[3], Boucheron^[4]. In early 2012, three different limited edition models of the Signature were released for the Year of the Dragon.^[5]

Operating system[link]

Previous and current Vertu phones run the Symbian mobile operating system.

Distribution[link]

Vertu phones are available in its own branded stores, concessions in leading department stores such as Harrods and Selfridges in London, and other authorised retailers such as Tourneau in the U.S.

There are three Vertu Boutiques in the United States, located on Madison Avenue in New York City, the Wynn Las Vegas resort and casino, and Rodeo Drive in Beverly Hills.

See also[link]

	Companies portal
	Hampshire portal
	Telecommunications portal

• Goldvish
• List of electronics brands
• Lists of companies
• Mobiado

References[link]

External links[link]

• vertu.com, company's official website
• Vertu Is Its Own Reward (TIME Stylewatch article)
• New Nokia Phones for Richie Rich (Wired)

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